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Innovation

Pindrop's Software Is a Lie Detector for Call Centers


Innovator: Vijay Balasubramaniyan
Age: 34
Chief executive officer of 40-employee Pindrop Security, founded three years ago in Atlanta

Form and function: Pindrop analyzes phone calls for call center workers to determine whether the people on the other end are trying to defraud the company. The software quickly pinpoints a call’s city of origin without tracing it.

Muoio is a Bloomberg Businessweek contributor.

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