Pindrop's Software Is a Lie Detector for Call Centers
Innovator: Vijay Balasubramaniyan
Chief executive officer of 40-employee Pindrop Security, founded three years ago in Atlanta
Form and function: Pindrop analyzes phone calls for call center workers to determine whether the people on the other end are trying to defraud the company. The software quickly pinpoints a call’s city of origin without tracing it.