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Too Cool for School: The Line's Boutique Hotel Rivals

A look at the Line’s biggest competitors and a sampling of what grumpy visitors think of them.

The Ace

Founded: 1999

Hotels: 7

Tourist Gripe: “Guys from a bachelor party were lounging around the pool area. … I would not choose the Ace [in Palm Springs, Calif.,] for a weekend away with my husband, but I would consider going back with girlfriends, even at my advanced age.”—DianaMR, Lake Bluff, Ill.

The Standard

Founded: 1999

Hotels: 5

Tourist Gripe: “The Standard is a beautiful hotel in a great area, but the service is truly horrible. From the moment we arrived to check in, the staff was all cool New York pretension with little idea how to actually serve customers.”—AnujN, San Francisco

The James

Founded: 2005

Hotels: 3

Tourist Gripe: “Upon check-in [in Miami], we learned that the hotel overbooked for double guest rooms and we would be upgraded to a suite. The upgrade sounded great until we realized the suites only had one bed per room and one of us would have to stay on a cot.”—Bergellie, Charlotte


Founded: 2008

Hotels: 3

Tourist Gripe: “Entering the [L.A.] lobby, I thought there had been a power outage! Very dark and austere. Mirrors everywhere you look. Room was spacious but not user-friendly. Lots of bells and whistles, but not at all practical for families.”—LizS, Sydney

The Public

Founded: 2011

Hotels: 1

Tourist Gripe: “The restaurant and bar were fantastic [in Chicago], but the rooms made me feel as if I was in a nice college dorm room with Ikea-like sparse furnishings. And it’s the only place in recent history where I had to ask for a bar of soap after the room had been attended to.”—23PaulH, Chicago

Reviews, all from, were edited for clarity.

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