Ooho, an Edible Water Bottle
Innovators: Rodrigo García, 29; Pierre Paslier, 27; and Guillaume Couche, 30
Founders of Skipping Rocks Lab and graduate students in the Innovation Design Engineering program, managed jointly by the Royal College of Art and Imperial College London
Form and function: Ooho is a green, homemade alternative to the tens of billions of disposable water bottles produced annually. The flexible, watertight container has the texture of a gel and, although tasteless, is easy to bite into.