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Morning Reading

Pizza Chain's Oscar Win, Tech for Boosting Tips, Selling Tickets Online: March 4

Big Mama’s and Papa’s Pizzeria, a Los Angeles-based chain that Ellen DeGeneres ordered from during the Oscars, benefited from more than $10 million in free publicity, Katherine Scarrow reports. [Globe and Mail]

Forcing customers to press a button that says “no tip” before they proceed to check out has increased tips at restaurants tablet-based payment systems, reports Ellen Huet. [SFGate]

New data from the Urban Institute shows how Obamacare’s fans and foes split along demographic lines. [Bloomberg Businessweek]

Small business borrowed more money in January 2014 than they did in the same month of the previous year, writes Ann Saphir, citing a PayNet survey. [Reuters]

Ticketfly Chief Executive Officer Andrew Dreskin talks about using technology to improve online ticket-selling (video). [Bloomberg TV]

Clark is a reporter for Bloomberg Businessweek.

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