Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

2014

New Year's Advice Small Business Can Ignore


The dawning of the New Year is an advice maven’s favorite time. The Internet is awash with helpful tips for small business owners. What should Main Street make of the annual flood of articles prescribing New Year’s resolutions to small business owners? Here’s some, er, advice.

It’s hard to go wrong with the easily achievable resolutions offered by the National Federation of Independent Business, which suggest that the New Year is a good time for routine maintenance. It shouldn’t take much time to make sure insurance coverage, corporate records, or employee documents are up to date. You might as well schedule a dental cleaning and get an oil change while you’re at it.

Meanwhile, it’s a good idea to rethink your website, or conduct a cybersecurity audit, but keep perspective. You won’t suddenly have more time to increase your social media presence when the calendar turns. It’s worth noting that many of the experts dispensing resolutions at this time of year are entrepreneurs hoping to promote their services. And research has shown that January is actually the worst month to try to change your behavior. (You’d be better off in August.)

The point isn’t to ignore the need to work on your business, but that there’s no reason to turn your resolutions into a list of tasks you don’t have time or money to complete. Along those lines, the Shreveport Times has a nice piece on 10 local business owners. Not one resolved to figure out mobile payments, or to use data to better understand their business.

Instead, they used the call for resolutions to reaffirm customer-friendly values. Eddie Brumfield, who owns computer troubleshooting business Jace Consulting, offered an idea that should resonate with business owners everywhere: “Operate with a lot of integrity, treat people right and keep my prices reasonable.”

Patrick-clark-180x180
Clark is a reporter for Bloomberg Businessweek.

LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus