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Morning Reading

Get Ready to Barter, Find the Right Location, Airbnb for Yachts: Dec. 17

Retailers—even large ones—are increasingly open to bartering with customers, writes Hilary Stout. [New York Times]

Commercial real estate experts tell Sarah E. Needleman that it can take a year to find the right location—and negotiate the right lease—for a brick-and-mortar business. [Wall Street Journal]

Ariel Schwartz has five predictions for what the best brands of the future will look like. [Fast Company]

Tyler’s Trees is like FreshDirect for Christmas trees, writes Heesun Wee. [CNBC]

Airbnb for yachts: GetMyBoat Chief Executive Officer Sascha Mornell says his company is the world’s largest peer-to-peer network for boat rentals (video). [Fox Business]

Clark is a reporter for Bloomberg Businessweek.

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