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JPMorgan's 'TwitterTakeover' Is Taken Over by Twitter

JPMorgan (JPM) is reportedly considering banning its employees from Wall Street chat services because of the unsavory stuff that can be said there. After today, the bank may want to steer clear of public chat areas, too.

Smarting, perhaps, from the barrage of government investigations into its activities—eight from the Department of Justice alone—JPMorgan took to Twitter on Nov. 6 to declare an upbeat “#TwitterTakeover”: “We’ll host our 1st live Q&A on leadership & career advice w/a leading $JPM exec on 11/14. Use #AskJPM to submit a Q.”

As countless companies and political candidates have already learned, you can’t force a hashtag, and often you risk its being turned into a weapon against you. That’s what’s happened over the last few days, and especially this afternoon, with some of the public’s undiminished rancor against the big banks getting thrown back at whatever poor soul(s) staff the lender’s social media accounts. At the meme’s peak, dozens of tweets were pouring in every few minutes. Here are some choice ones that the executive in question, Vice Chairman Jimmy Lee, likely won’t be addressing:







Maybe they should have sponsored a bike program instead.

Nick Summers covers Wall Street and finance for Bloomberg Businessweek. Twitter: @nicksummers.

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