Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us


The Rise and Fall of the World’s 10 Most Valuable Brands

Coca-Cola (KO) has been dethroned by Apple (AAPL) from its long-running position as the world’s most valuable brand, according to the closely watched Interbrand Best Global Brands survey. The soft drink giant had held the No. 1 ranking for 13 consecutive years but fell to No. 3 in this year’s study by the consulting firm. Interbrand (OMC) values the Apple brand at about $98 billion, and other tech companies such as Google (GOOG), IBM (IBM), and Microsoft (MSFT) finished in the top five.

Here’s a look at the twists and turns of the top 10 brands in the Interbrand study, which analyzes a brand’s financial strength and influence, going back to 2000.

Gambrell is a contributing graphics editor for Bloomberg Businessweek.

blog comments powered by Disqus