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What Small Business Is Reading and Watching

Venture Capital for Yoga, 'Webrooming,' Hipster Hot Spots Want Kids: July 24

Venture Capital for Yoga, 'Webrooming,' Hipster Hot Spots Want Kids: July 24

Illustration by André da Loba

YogaFit owner Beth Shaw is thinking about taking venture capital. “The yoga sector is really heating up,” she tells Adriana Gardella. [New York Times]

The industry jargon for researching a product online and then buying it in a brick-and-mortar store is “webrooming.” E-commerce giant Wayfair is charging local businesses a small fee to refer people doing this to storefronts, writes J.J. Colao. [Forbes]

Ben Fractenberg reports on hip Brooklyn (N.Y.) restaurants going to great lengths to encourage parents to bring their children out to dinner. [DNAInfo]

Joseph W. Bartlett writes that venture capital firms usually invest on better terms than angel investors (via Wall Street Journal). [VC Experts]

The National Venture Capital Association’s Emily Mendell talks about the branding of VC firms—and the brand of the British royal family. [Bloomberg Television]

See something we missed? Share the most compelling stories about small business and entrepreneurship by tagging them with #SmallBizReads on Twitter.

Clark is a reporter for Bloomberg Businessweek.

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