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What Small Business Is Reading and Watching

Spurning an Obamacare Exchange, Paid Sick Leave, Startup Names: July 22

Spurning an Obamacare Exchange, Paid Sick Leave, Startup Names: July 22

Illustration by André da Loba

WellPoint’s (WLP) Anthem Blue Cross, California’s largest insurer for small employers, said it won’t participate in the state’s health insurance exchange, according to Chad Terhune. [Los Angeles Times]

Policy makers at the Federal Reserve are keeping an eye on the growing ranks of part-time workers in the U.S., write Alex Nussbaum and Jeanna Smialek.  [Bloomberg News]

How do startups choose their names? Lindsay Gellman investigates. [Wall Street Journal]

Rhode Island became the third state, following California and New Jersey, to guarantee workers paid time off to care for sick loved ones or new babies, writes Sharon Lerner. [American Prospect]

In a marketing stunt, Taxi-hailing startup Uber let users summon ice cream trucks from their smart phones. Dominic Chu got a taste (video). [Bloomberg Television]

See something we missed? Share the most compelling stories about small business and entrepreneurship by tagging them with #SmallBizReads on Twitter.

Clark is a reporter for Bloomberg Businessweek.

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