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Ask a Billionaire

Ask a Billionaire: GoPro's Nick Woodman on the First Time He Felt Rich

Nick Woodman

Chief executive officer, GoPro

Net worth: $1.73 billion

When was the first time you felt rich?


Probably when my wife and I bought our house. And paying for my own wedding felt really, really good, too. But I still have a very hard time buying stuff, because I can’t get over how expensive things are. Like this watch I’m wearing right now—my wife finally bought it for me after years of me saying I like nice watches but never actually getting one. I have some dream cars from childhood that, yeah, technically I can afford. I’ve always wanted a Ferrari. But I can’t get over the mental block. They’re so expensive! I don’t think my wife has that problem, though.

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