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Ask a Billionaire

Ask a Billionaire: GoPro CEO Nick Woodman

Woodman started camera company GoPro at age 26

Photograph by Mathew Scott for Bloomberg Businessweek

Woodman started camera company GoPro at age 26

Nick Woodman

Chief executive officer, GoPro

Net worth: $1.73 billion

How much of your success would you chalk up to luck?


I was very lucky that I had my idea when I was young. I had very low overhead. I could go live out of my Volkswagen bus while I got my company going. But I had no idea how to bring this physical product from idea to reality and then sell it in the marketplace. A lot of people would ask me, “Are you really doing this?” So I put a Post-it note by the side of my bed that said, “I am doing this.” Every morning when I woke up, the first thing I’d look at was that Post-it note. And after three months of looking at it and getting myself pumped up to go to work, which was, you know, 5 feet across the room at my desk, I realized: I am doing this. Four months turned into four years turned into now 11 years. Dedicating myself to actually following through was my single biggest achievement.

Submit your questions on Twitter with the hashtag #askabillionaire.
Rosenblum is the Etc. editor for Bloomberg Businessweek.

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