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Retailers Enlist the Smartphone to Encourage Shopping


Retailers that relied on impulse buys, especially along checkout lines, are struggling to keep the attention of consumers. The culprit? Smartphones. Stores are redesigning their floor spaces and product displays to take advantage of new apps designed to encourage shopping.

Illustration by Kris Mukai
Olga_kharif1
Kharif is a reporter for Bloomberg News and Bloomberg Businessweek in Portland, Ore.

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