Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us


Florida Atlantic University Backs Off on Naming Its Stadium After a Prison Company

An artist's rendering of the still-to-be-named new stadium at Florida Atlantic University

Illustration Courtesy Florida Atlantic University

An artist's rendering of the still-to-be-named new stadium at Florida Atlantic University

The publicity generated by Florida Atlantic University’s plan to name its stadium after a for-profit prison company, GEO Group (GEO), was not what either organization bargained for, and the deal is now off. As we noted in February, the school received a $6 million gift from GEO. And GEO got a little bit of brand burnishing. At least, that was the plan. Mostly they both got a lot of negative reactions, including a campus protest on Monday. After the demonstration, FAU announced that GEO has withdrawn its gift. “What was originally intended as a gesture of GEO’s goodwill to financially assist the university’s athletic scholarship program has surprisingly evolved into an on-going controversy and considerable distraction to both of our organizations,” GEO Group Chairman and Chief Executive Officer George Zoley wrote in a letter.

Zoley should not be surprised by the response. As Jim Andrews, senior vice president of content strategy at IEG, told us in February, “If they didn’t foresee that there could be a backlash and some negative publicity, that was being pretty naïve.” To quote Stephen Colbert in this Colbert Report segment on the deal: “Criticism is just one of the downsides of paying millions of dollars to have people pay attention to your company. People start paying attention to your company.”

Boudway is a reporter for Bloomberg Businessweek in New York.

blog comments powered by Disqus