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What Small Business Is Reading and Watching

Weighing a $1 Billion Biotech Plan, Going Phishing, Dumping the Yellow Pages: March 28

Weighing a $1 Billion Biotech Plan, Going Phishing, Dumping the Yellow Pages: March 28

Illustration by André da Loba

Over the first half of Massachusetts’ 10-year plan to provide $1 billion in incentives to support the state’s life sciences industry, the initiative has created 8,000 jobs, Robert Weisman reports. [Boston Globe]

Digital Defense simulates cyberattacks to help companies test their vulnerability to hackers, according to Geoffrey A. Fowler. One ruse the San Antonio-based company uses: e-mailing workers promises of cute kitten photos to gauge susceptibility to phishing attempts. [Wall Street Journal]

Y Combinator’s demo day was full of business-to-business startups and variations on the crowdfunding theme, writes Richard Nieva. [PandoDaily]

Mike Blumenthal peruses Superpages’ newest edition, and finds anecdotal evidence that local businesses are less likely than national chains to use print yellow pages for advertising. [Blumenthals]

Warby Parker co-founder Neil Blumenthal, Quirky founder Ben Kaufman, and others talk about finding the path to startup success (video). [Crain's New York Business]

See something I missed? Share the most compelling stories about small business and entrepreneurship by tagging them with #SmallBizReads on Twitter.

Clark is a reporter for Bloomberg Businessweek.

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