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Amazon's Gay-Friendly Ad Doesn't Rewrite the Book


Amazon.com’s (AMZN) new commercial for its Kindle Paperwhite e-reader may be the first on mainstream U.S. television in which the word “husband” is used to refer to a gay man’s partner. But it’s not the first ad to star same-sex couples.

Slideshow: Gay-Themed Ads Over the YearsCourtesy Amazon LLCSlideshow: Gay-Themed Ads Over the Years

Cwinter
Winter is a reporter for Bloomberg Businessweek in New York.

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Companies Mentioned

  • AMZN
    (Amazon.com Inc)
    • $370.56 USD
    • 3.21
    • 0.87%
Market data is delayed at least 15 minutes.
 
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