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Office Upgrade: The Magneto Lamp

Office Upgrade: The Magneto Lamp

Courtesy Foscarini

What it is: An adjustable LED lamp that uses a spherical magnet to allow for maximum flexibility

Cost: $760 for the floor version; $600 for the table version

Industrial designers have long followed two approaches when constructing floor and desk lamps: either put a swivel at the top of a pole, or affix a branchlike appendage. Milan-based designer Giulio Iacchetti did neither when he created the Italian lighting brand Foscarini’s new Magneto.

At first glance, the Magneto looks like a microphone on a stand. But don’t be fooled by its pared-down simplicity. A ball-shaped magnet, when placed along dimples on the unit’s steel rod, gives the lamp a rubbery-yet-firm hyper-pliability. The LED can shift to different heights and rotate 360 degrees around: upward for soft lighting, or downward—toward a keyboard, say—for sharp, focused lighting, all with a simple push. The Magneto’s lithe body and all-purpose usage make it the perfect fit for any workspace.

Bailey is a Bloomberg Businessweek contributor.

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