Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

The How To Issue

How to Figure Out the Customer: Brad Smith

How to Figure Out the Customer: Brad Smith

First, we break the company—which has 8,000 employees—into four- to six-person teams. We call them “two pizza” teams, because you don’t need more than two pizzas to feed them. They observe the customers. They watch someone in a coffee shop, they watch someone in a florist shop, they follow farmers home, and they look for big problems that are getting in their way. Then they come back to the office and come up with at least seven different ways to solve that problem. No idea gets scratched off until they run an experiment to see whether the customer likes it. And the ones that work the best are the ones we build products behind. We get a lot of neat ideas this way.

Smith is the CEO of Intuit.

blog comments powered by Disqus