Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

The How To Issue

How to Compete With Amazon: Susan Lyne


How to Compete With Amazon: Susan Lyne

Photograph by Charlie Engman for Bloomberg Businessweek; Stylist: Shibon Kennedy; Hair and Makeup: Marco Testa; Clothing (Jacket and Pant): Topshop; (Shirt): H&M

Amazon (AMZN) is great when you know what you are looking for. But women go shopping to see what’s new, to be inspired, to fall in love with something. No one goes to Amazon to be inspired. And I defy you to find anyone who says they love browsing Amazon. At Gilt we seduce, just like a great store. Amazon was designed to be functional and reliable and has a great loyalty program. But at Gilt we aim to surprise and delight by making the storefront new every day. Women make over 60 percent of all online purchases. Amazon still looks like it was designed for guys. — As told to Susan Berfield

Lyne, CEO of Gilt Groupe from 2008 to 2010, is now chairman.

LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus