Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Behavior

Six Ways to Sell


Finding success as a salesperson has as much to do with who you are as what you’re peddling. There is no one right way to sell. In fact, by our count, there are six. The author of The Art of the Sale, out this month from Penguin, enumerates the six salesman archetypes, from the Wooer (e.g., Bill Clinton, Silvio Berlusconi), who persuades through seduction and cajoling; to the Outsider (e.g., Estée Lauder), who trades on his or her humble background; to the Ace (e.g., Mark Zuckerberg), who doesn’t need to lift a finger to sell to you because he’s the only name in the game.
 
Which type of salesperson are you?

From top: David Paul Morris/Bloomberg; Peter Kramer/Getty Images; Brendan Hoffman/Getty Images; James Devaney/Wireimage/Getty Images; Ron Galella/Wireimage/Getty Images
Philip_delves
Philip Delves Broughton, the former Paris bureau chief for Britain's Daily Telegraph, graduated from Harvard Business School in 2006. His account of his time there, Ahead of the Curve: Two Years at Harvard Business School, was published by Penguin Press in 2008. He is also the author of The Art of the Sale (Penguin, April).

LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus