Detroit Auto Industry: Reckoning to Revival

Five Scenes of a New Life

Obama Visits Chrysler

Chrysler CEO Sergio Marchionne drove the first new Jeep Grand Cherokee off the line at a ceremony on May 21, 2010, echoing Bob Lutz's famous roll-off 18 years earlier. This time, the breakthrough did not come via a glass wall. Rather, it was what the boss had to say.

"We are anticipating strong market acceptance of the Grand Cherokee," Marchionne said from a stage set up on the factory floor. "And in line with that, beginning on July 19, we will add a second shift, consisting of nearly 1,100 people, to Jefferson North."

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