Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Detroit Auto Industry: Reckoning to Revival

Moving the Assembly Line Outside

Richard Owusu

Like the captain of a sinking ship, Richard Owusu was still at the bridge a month after Chrysler declared bankruptcy and closed his factory, Jefferson North. As the plant manager looked out the expansive windows of his second-floor office in June 2009, he was disturbed. The tree-lined promenade that led to the plant's gazebo-style entrance had become wild and overgrown. Weeds and grass obscured the plant's tall, whitewashed walls. Jefferson North -- once a source of strength and beacon of hope for Chrysler and Detroit -- looked abandoned.

Something had to be done. So on a Friday afternoon, the bald and compact plant manager called a meeting of the small crew that remained inside the shuttered factory -- about 50 people, mostly managers with a few hourly workers.

Read more »