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L’Oreal USA Announces Third Annual Women in Digital “NEXT Generation Awards” Empowering Female Entrepreneurs in

  L’Oreal USA Announces Third Annual Women in Digital “NEXT Generation Awards”
  Empowering Female Entrepreneurs in Technology

 Nominations accepted from May 22 to June 23 at

Business Wire

NEW YORK -- May 22, 2014

L’Oreal USA announced today an open call for nominations for the Third Annual
Women in Digital “Next Generation Awards” to honor women leaders in the fields
of digital marketing, technology and IT. L’Oreal’s Women in Digital program
promotes, supports and recruits female entrepreneurs, providing them with the
opportunity to launch and scale new technology with the potential to drive
L’Oreal brand innovation and impact the future of the beauty industry.

“For more than a century, innovation has been the backbone of L’Oreal’s
business success and as the leader in beauty, we absolutely depend on the
contributions that women make in the field,” said Rachel Weiss, vice president
of digital innovation at L’Oreal USA and chair of L’Oreal USA Women in
Digital. “We view the Women in Digital program as a natural extension of
L’Oreal’s mission of ‘Beauty for All’ – our mission to bring beauty to all
people – as these young companies will empower and drive women to innovate and
push the boundaries of knowledge to become leaders in the technology space.”

The Women in Digital NEXT Generation Awards are given to three female-founded
companies that are considered game-changers in the technology space and have
created innovative business solutions that underscore the needs of the modern
day connected consumer from ecommerce, mobile, customer acquisition, and big
data, to wearables and 3D printing.

In addition to piloting their technology with L’Oreal brands, the 2014 winners
will meet potential investors and receive mentorship from the new advisory
board, which includes leaders in technology such as Joanne Bradford, head of
partnerships at Pinterest, Alexia Tsotsis, co-editor of TechCrunch, Margit
Wennmachers, partner at Andreessen Horowitz, Padmasree Warrior, chief
technology and strategy officer of Cisco, and Arianna Huffington, chair,
president and editor-in-chief of the Huffington Post Media Group.

“Being chosen by L’Oreal to join the Women in Digital program gave Poptip
continued momentum to scale the company and foster long-term partnerships,”
said Kelsey Falter, founder and CEO of Poptip, a 2013 NEXT Generation Award
winner. “Collaboration with an industry leader gave us the opportunity to
apply our innovative technology within the context of the beauty industry and
gave us unprecedented access to innovative business leaders at L’Oreal who we
continue to work with today.”

"Women in Digital has been an amazing springboard for Pixability into the
beauty industry,” said Bettina Hein, founder and CEO of Pixability, Inc., a
2012 NEXT Generation Award winner. “We piloted our technology through the
program and two years later we're the market leader in YouTube marketing
technology for beauty products. Rachel Weiss is such incredibly dedicated
mentors to female tech entrepreneurs."

To further its mission of inspiring women of all ages, L’Oreal USA is also
partnering again with Girls Who Code for this year’s Women in Digital program
to inspire, mentor and educate the next generation of girls to study computer
science and technology.

Any women-led technology companies interested in applying for the “NEXT
Generation Awards” can do so at from May 21 to
June 23. The honorees will be announced and celebrated at the third annual
L’Oreal Next Generation Awards in New York City in September 2014.

L’ORÉAL USA Internal Women in Digital Program

As part of the ongoing commitment to supporting women in digital career paths
at L’Oréal USA, L’Oréal will be hosting internal meetings, events, speakers
and workshops for all L’Oréal USA employees. The goal of these gatherings will
be to provide internal support, inspiration and mentoring for all women at
L’Oreal already working or interested in working in digital and IT functions.


L'Oréal USA is the largest subsidiary of the L'Oréal Group, the worldwide
leader in beauty. L'Oréal USA manages a portfolio of 28 iconic global beauty
brands, including Clarisonic, Essie Cosmetics, Garnier, Giorgio Armani Beauty,
Kérastase, Kiehl’s, Lancôme, L’Oréal Paris, Maybelline New York, Redken,
Soft-Sheen Carson, Urban Decay and Yves Saint Laurent Beauté. In addition to
corporate headquarters in New York City, L'Oréal USA has Research & Innovation
and Manufacturing & Distribution facilities across seven other states
including Arkansas, Illinois, Kentucky, New Jersey, Ohio, Texas and Washington
with a workforce of more than 10,000 employees. For more information, visit or follow on Twitter @LOrealUSACorp.

L’ORÉAL USA Women in Digital


L’Oreal USA Women in Digital
Brew Media Relations
Jaclyn Lampugnano, 212-677-4835
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