SundaySky Secures $20 Million in Series C Financing Round Led By Comcast Ventures

  SundaySky Secures $20 Million in Series C Financing Round Led By Comcast
  Ventures

 Funds will fuel product innovation and add go-to-market capacity for market
                expansion, widening company’s competitive gap

Business Wire

NEW YORK -- October 15, 2013

SundaySky, the creator of SmartVideo, today announced it has raised $20
million in a Series C investment round led by Comcast Ventures. Liberty Global
Ventures, Vintage Investment Partners, and existing investors, Carmel
Ventures, Globespan Capital Partners and Norwest Venture Partners (NVP), also
participated in the round. With this investment, SundaySky will accelerate
growth and scale by expanding go-to-market capacity in existing and new
geographies, and strengthening new product innovation to further its
competitive advantage. Andrew Cleland, managing director of Comcast Ventures,
will join SundaySky’s board of directors, where he will lend his experience
and expertise in consumer Internet solutions, including digital media and
advertising technology.

This new funding comes at a key moment in the company’s growth; SundaySky
doubled its staff in the last 12 months, tripled revenues in 2012, and expects
that growth to continue in 2013. In the last 12 months, SmartVideo views have
grown more than 200 percent to 140 million, spanning ecommerce,
telecommunications, insurance, banking and travel industries – with more than
half of those views attributed to SmartVideo Advertising programs.

“This milestone highlights SundaySky’s success in establishing and leading the
smart video category and a new paradigm for how businesses engage with their
customers,” said Shmulik Weller, CEO of SundaySky. “All of our investors share
a commitment to our mission to capture the vast market opportunity for
personalized video and innovate ahead of the competition.”

Leading customer-centric brands are adopting data-driven acquisition and
engagement strategies by adding SmartVideo to their marketing portfolios to
deliver more engaging and effective experiences to their customers. SundaySky
SmartVideo is the only truly personalized, real-time and infinitely-scalable
platform with sophisticated built-in analytics, allowing brands to measure and
optimize performance at multiple touch-points.

“Comcast Ventures is a believer in disruptive digital marketing innovation,
particularly as CMOs boost technology investments and seek to develop more
direct, personalized relationships with customers,” said Andrew Cleland,
managing director of Comcast Ventures. “SundaySky sits at the intersection of
these trends, combining rich creative experiences with big data, and we’ll
support a world-class team building a clear category leader.”

Additional SundaySky resources:

  * SmartVideo solutions: www.sundaysky.com/solutions/
  * SmartVideo Index 2013: http://slidesha.re/1bA4jJY
  * SundaySky blog: http://info.sundaysky.com/blog

About SundaySky

SundaySky, the creator of SmartVideo, helps customer-centric brands engage
people with personalized, real-time video experiences at every step of the
customer lifecycle. The SundaySky platform generates hundreds of thousands of
SmartVideos daily, powering customer acquisition, support, growth and loyalty
initiatives for leaders in ecommerce, telecommunications, insurance, banking
and travel. AT&T, Office Depot, Allstate and other SundaySky customers have
proven that SmartVideo viewers are more engaged, profitable and loyal, as
program performance is measurable and optimized for incremental impact on key
business metrics. SundaySky is headquartered in New York City with offices in
Tel Aviv and London. For more information, visit www.sundaysky.com.

Contact:

Metis Communications
Erin Rohr, 617-236-0500 x20
erin.rohr@metiscomm.com