Microsoft (Nokia) Improves Most as Apple and Samsung Maintain Leadership
Positions in ABI Research’s Enterprise Smartphone Competitive Assessment
SCOTTSDALE, Ariz. -- September 3, 2014
The updated Enterprise Smartphone Competitive Assessment from ABI Research
concludes that, overall, Apple is number one followed closely by Samsung, with
BlackBerry maintaining its third place ranking. The vendor matrix ranks
companies based on nineteen criterion spread across two general categories of
Implementation and Innovation. Nine smartphone OEMs were compared on criteria
such as EMM device activations, workspace management solutions, and
The vendor matrix score separating the two industry leaders was less than a
single point. Apple continues to receive high marks in Implementation for
device activations within EMM solutions and ongoing usage by business
professionals. Samsung, on the other hand, received higher marks for
Innovation as the company continues to improve the Samsung KNOX platform and
offer varying levels of security needs.
BlackBerry maintained its third place ranking, but Microsoft (Nokia) showed
the most improvement. While BlackBerry was able to maintain its ranking, lower
than expected device shipments hindered the company’s overall score. Microsoft
(Nokia), on the other hand, saw a rising number of devices enrolled in EMM
programs. Couple this with security updates to the Windows Phone platform
enabled the company to improve the overall score significantly.
Senior analyst Jason McNicol comments, “The enterprise smartphone market has
intensified in the past six months. Leaders Apple and Samsung have made
significant improvements in their device and software offerings making both
OEMs more appealing to the enterprise. Apple, however, with its recent
announcement with IBM was able to squeeze past Samsung for the number one
“Not to be ignored, though, are BlackBerry and Microsoft (Nokia),” states
practice director Dan Shey. “Despite the struggles BlackBerry faced last year,
the company is still here and proving it can offer a valuable solution. The
question though is can it win back lost customers? Microsoft (Nokia), on the
other hand, continues to leverage its years of experience in the enterprise to
improve upon the Windows Phone platform.”
These findings are part of ABI Research’s Enterprise Mobility Applications,
Services, and Devices Market Research
ABI Research provides in-depth analysis and quantitative forecasting of trends
in global connectivity and other emerging technologies. From offices in North
America, Europe and Asia, ABI Research’s worldwide team of experts advises
thousands of decision makers through 70+ research and advisory services. Est.
1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
Christine Gallen, +1-516-624-2542
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