Bertolli Launches Two Delectable Italian-Style Tortas

  Bertolli Launches Two Delectable Italian-Style Tortas

Business Wire

OMAHA, Neb. -- September 3, 2014

Bertolli, a brand of ConAgra Foods (NYSE:CAG), announced the arrival of its
new Italian-Style Tortas in grocers’ freezers today. Similar to a calzone or
stromboli, the single-serve tortas feature rich cheeses, premium meats, and
delicious slow-cooked sauces surrounded by a golden flaky, made-from-scratch
crust. Sold nationwide for $2.99 each, Bertolli Italian-Style Tortas are ideal
for a hearty meal or, when combined with a salad, part of a great meal to
share.

“Consumers want restaurant-quality food at home without a lot of prep time,
and this includes pizzas, calzones, and other popular Italian dishes,” said
Jenn Freeman, vice president & general manager, ConAgra Foods. “Our
Italian-Style Tortas give them just what they want – hot, melting cheeses
paired with flavorful sauces wrapped in a flaky, made-from-scratch crust. In
addition, ConAgra Foods is known for its breadth and depth of frozen items
including pot pies and other hearty meals, and the unique torta adds to our
product variety and helps consumers expand their options for at-home dining.”

Staying true to Bertolli’s Italian roots, the Three Cheese Marinara Torta
offers authentic flavor using ingredients like creamy ricotta, parmesan, and
mozzarella cheeses and a rich, basil-seasoned marinara sauce, slow cooked from
scratch using fresh tomatoes from California. For a heartier option, the
Italian Sausage Torta adds spicy, made-from-scratch, Italian sausage to the
rich layers of cheese and sauce. The new Italian-Style Tortas join 21 new
items launched last year, including Meals for One, Rustico Bakes for One and
for Two, and Skillet Meals, as well as single-serve Desserts imported from
Italy, all made with premium ingredients that deliver authentic Italian taste
to the kitchen table in minutes.

ABOUT CONAGRA FOODS

ConAgra Foods, Inc. (NYSE:CAG) is one of North America's largest packaged food
companies with branded and private branded food found in 99 percent of
America’s households, as well as a strong commercial foods business serving
restaurants and foodservice operations globally. Consumers can find recognized
brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew
National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®, Peter
Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods brands,
along with food sold by ConAgra Foods under private brand labels, in grocery,
convenience, mass merchandise, club and drug stores. Additionally, ConAgra
Foods supplies frozen potato and sweet potato items as well as other
vegetable, spice, and bakery goods to commercial and foodservice customers.
ConAgra Foods operatesReadySetEat.com, an interactive recipe website that
provides consumers with easy dinner recipes and more. For more information,
please visit us at www.conagrafoods.com.

Contact:

Edelman
Nissy Atassi, 312-233-1310
Nisreene.atassi@edelman.com
or
ConAgra Foods
Amy Morgan, 630.857.1120
amy.morgan@conagrafoods.com
www.conagrafoods.com
www.villabertolli.com
 
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