Apple Media Advisory

  Apple Media Advisory

Update to Celebrity Photo Investigation

Business Wire

CUPERTINO, Calif. -- September 2, 2014

We wanted to provide an update to our investigation into the theft of photos
of certain celebrities. When we learned of the theft, we were outraged and
immediately mobilized Apple’s engineers to discover the source. Our customers’
privacy and security are of utmost importance to us. After more than 40 hours
of investigation, we have discovered that certain celebrity accounts were
compromised by a very targeted attack on user names, passwords and security
questions, a practice that has become all too common on the Internet. None of
the cases we have investigated has resulted from any breach in any of Apple’s
systems including iCloud® or Find my iPhone. We are continuing to work with
law enforcement to help identify the criminals involved.

To protect against this type of attack, we advise all users to always use a
strong password and enable two-step verification. Both of these are addressed
on our website at

NOTE TO EDITORS: For additional information visit Apple’s PR website
(, or call Apple’s Media Helpline at (408) 974-2042.

© 2014 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS,
Macintosh and iCloud are trademarks of Apple. Other company and product names
may be trademarks of their respective owners.


Natalie Kerris, 408-974-6877
Trudy Muller, 408-862-7426
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