Janrain Adds Reddit and Tumblr to Its Social Sharing Lineup

Janrain Adds Reddit and Tumblr to Its Social Sharing Lineup 
PORTLAND, OR -- (Marketwired) -- 08/28/14 --  Janrain announced
enhancements to its Social Sharing capability, adding Reddit and
Tumblr to the list of popular destinations to which visitors of
Janrain-enabled sites can share content. The addition of two of the
most popular sites for shared user-generated content brings the total
number of social networks available through Janrain Social Sharing to
13, including Facebook, Twitter, LinkedIn, Pinterest, Google+, Gmail,
Yahoo, QQ, Tencent Weibo, Mixi, and XING. 
Social Sharing simplifies the spread of word of mouth marketing
across social networks and between friends. Visitors encountering
Janrain Social Sharing on websites and mobile apps can share their
favorite content across any of 13 social networks with a single
click, driving referral traffic, search engine rankings, awareness
and engagement. 
With this launch, visitors to any site using Janrain technology can
generate posts on Tumblr from site content. Home to more than 197
million blogs and 83 billion total posts, Tumblr is one of the most
popular social networks for under-25s; its 350 million monthly unique
visitors generate an average of 95 million posts every day.  
Janrain's latest social sharing capability also allows one-click
sharing of links and posts to Reddit, an entertainment, social
networking service and news website with 114.5 million monthly unique
visitors. Companies have long sought a simple method for fostering
content discovery and driving traffic and awareness among Reddit's
passionate community of 'Redditors' -- registered community members
who can submit, 'vote up,' or 'vote down' content. The addition of
Reddit in Janrain Social Sharing gives publishers and marketers a
simple route for enabling their site visitors to tap into its highly
engaged community and enable distribution of content across the
"The enhancement of our Social Sharing solution demonstrates our
commitment to helping customers keep pace with the evolving landscape
of social networks and sharing sites," said Larry Drebes, Janrain's
chief executive officer and chief technology officer. "Endorsements
from friends and across trusted networks is the most powerful way for
publishers and marketers to drive engagement. We remain committed to
building solutions for marketers that make it simple for their
consumers and visitors to share content and provoke word-of-mouth
marketing opportunities across diverse audiences and communities." 
Companies interested in learning more about Janrain Social Sharing or
its User-Generated Content solution for driving social engagement on
their digital properties may visit http://janrain.com for more
About Janrain
 Janrain makes it easy to know your customers and
personalize every interaction. Our Customer Profile Management
Platform helps companies build a unified view of their customers
across all devices by collecting accurate customer profile data to
power personalized marketing. The platform encompasses social login,
registration, customer profile data storage, customer insights,
single sign-on, and user-generated content. Janrain powers customer
profile management for brands like Universal Music Group, Pfizer,
Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr
Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with
offices in London, Paris, Frankfurt and Singapore. For more
information, please visit www.janrain.com and follow @Janrain. 
Media Contact:
Shawn Roberts
TallGrass Public Relations
(510) 397-8743 
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