McDonald's USA Fuels NFL Fans' Passion With Tailgating, Football Prizes

   McDonald's USA Fuels NFL Fans' Passion With Tailgating, Football Prizes

McDonald's to highlight new style of tailgating, reward customers with
exclusive NFL Now content and chances to win Super Bowl XLIX tickets, the
ultimate tailgate

PR Newswire

OAK BROOK, Ill., Aug. 27, 2014

OAK BROOK, Ill., Aug. 27, 2014 /PRNewswire/ --In its second year as the
official restaurant sponsor of the NFL, McDonald's is celebrating football
fans' love for the game with a new mindset of tailgating and exclusive
football content and prizes forcustomers. 

To help fans get into the spirit, McDonald's is launching the national
McDonald's Tailgate Photo Sweepstakes. Participants have a chance to win the
ultimate McDonald's tailgate experience, the grand prize they'll never forget
in their hometown, with the McDonald's mobile restaurant rolling up with
enough food for 200 friends, family members and neighbors.

"We know football fans' passion extends beyond gameday and traditional
tailgating in stadium parking lots," said Dean Barrett, senior vice president,
global relationship officer, McDonald's Corp. "We're channeling this
excitement into a new mindset of tailgating with McDonald's food that
celebrates and rewards NFL and McDonald's fans anytime, anywhere this football
season – whether they're gearing up for kickoff at their home or on-the-go."

McDonald's customers can use QR codes on McDonald's medium beverages with
NFL-themed packaging to access exclusive NFL Now video content. Customers can
also use QR codes on McDonald's medium fries to access the McDonald's Pick The
Play Sweepstakes and enter for the chance to win NFL-related prizes –
including a trip for two to Super Bowl® XLIX in Arizona.

"As everyone gets back to football, we're looking forward to working with
McDonald's to bring fans closer to the game they love through unique programs
and our new personalized digital video service, NFL Now," said Renie Anderson,
NFL senior vice president of sponsorship and partnership management.

McDonald's Tailgate Photo Sweepstakes
As part of its role as the official restaurant sponsor of the NFL, McDonald's
is launching the McDonald's Tailgate Photo Sweepstakes from Sept. 2 through
Oct. 6. Fans are invited to enter in three ways, showing their passion for
football and McDonald's by:

1.Tweeting a picture using the #McDTailgateSweeps to @McDonalds
2.Sharing a picture on Instagram using #McDTailgateSweeps and tagging
    @McDonalds
3.Posting a Vine video to Twitter using #McDTailgateSweeps

People who post a picture or video showing their passion for football and
McDonald's food will be entered into a sweepstakes for a chance to win the
ultimate McDonald's tailgate experience in their hometown later this season.

McDonald's will also reward winners each week with prizes including a one-year
subscription to NFL Now Plus and $100 gift cards to NFLShop.com.

Fans are encouraged to visit http://mcdtailgate.com/rules for more details on
the sweepstakes rules.

McDonald's Pick The Play Sweepstakes
McDonald's is bringing an interactive game and a chance to win Super Bowl XLIX
tickets to football enthusiasts across the country through the McDonald's Pick
The Play Sweepstakes. To enter the sweepstakes, consumers watch an EA SPORTS™
Madden NFL 15 clip and guess the outcome of the play. One Grand Prize winner
will win a trip for two to Super Bowl XLIX and a Madden NFL 15 themed Game
Room including a $1,200 gift card for an HDTV, an Xbox One entertainment
system, two gaming chairs, a signed Madden NFL 15 game and one piece of
autographed NFL memorabilia. Five hundred weekly winners will win an Xbox One
entertainment system and Madden NFL 15 prizes. The sweepstakes will run from
Sept. 2 through Sept. 22.

NFL Now
NFL Now is NFL Media's next-generation video service, providing fans access to
the largest digital library of NFL video anywhere through apps and browsers
across an array of Internet-connected devices. Each week, Tailgate Time
presented by McDonald's, will get fans ready for the action with an exclusive
video for each matchup. It will also include all the news and analysis,
biggest fantasy storylines, interesting facts and a look into what people are
saying on Twitter. Fans can view up to 16 new videos each week for the first
three weeks of the regular season.

Join the conversation on @McDonalds Twitter handle using #McDTailgate. For
more information about the promotion, visit www.McDonalds.com.

About McDonald's
McDonald's USA, LLC, serves a variety of menu options made with quality
ingredients to more than 27 million customers every day.Nearly 90 percent of
McDonald's 14,000 U.S. restaurants are independently owned and operated by
businessmen and women. Customers can now log online for free at approximately
11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more
information, visit www.mcdonalds.com, or follow us on Twitter and Facebook.

About NFL Now
NFL Now is NFL Media's next-generation video service, providing fans access to
the largest digital library of NFL video anywhere through apps and browsers
across an array of Internet-connected devices. Offered for free with a premium
tier, NFL Now allows fans to customize their own video stream of short-form
videos and highlights from NFL Media and all 32 NFL clubs.

Through NFL Now, fans can select their favorite NFL teams and players, upload
their NFL.com Fantasy roster, and NFL Now dynamically personalizes each fan's
viewing experience. In addition to the free version of NFL Now, fans can
upgrade their experience to NFL Now Plus, which offers the deepest digital NFL
highlight experience ever created. Subscribers to NFL Now Plus will have
access to instant in-game highlights from each game, as well as the extensive
vault of NFL Films shows and documentaries ranging from America's Game to A
Football Life.

NFL Now is part of NFL Media, which includes NFL Network, NFL.com, NFL Mobile,
NFL RedZone and NFL Films. For more information on NFL Now and NFL Now Plus
please visit NFL.com/Now.

EA SPORTS is a registered trademark of Electronic Arts Inc.

FOR MORE INFORMATION

Kristen Wells, McDonald's USA
Kristen.Wells@us.mcd.com
630-623-2901

OR

Samantha Klein, Golin
sklein@golin.com
312-729-4329

Online Newsroom:
http://news.mcdonalds.com/US

SOURCE McDonald's

Website: http://www.mcdonalds.com
 
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