Toshiba's Logic LSI Products Strategy
TOKYO -- August 27, 2014
Toshiba’s (TOKYO:6502) Logic LSI business solves the major problems custom
LSIs face: development that takes over two years; costs that can become more
expensive due to changes in application being developed or customer trends;
and the expense of using cutting edge processes or devices. We propose FFSA^TM
as a solution.
We have developed a solution for ApP Lite™^ as a strategic product for
controlling a series of movements of sensing, processing and uploading data to
a cloud, and adding value to numerous data in the IOT, it’s market that has
seen rapid growth in recent years. For example, we have launched products in
such demand areas wearable devices that support healthy lifestyles and reduce
risk of diseases, and set top box that receive video or audio services via the
internet and wirelessly send them to PCs or smartphones.
We will provide solutions that help customers to overcome problems by
extending these product lines.
FFSA™ (Fit Fast Structured Array)
We can realize highly functional, high performance SoC products offering low
power consumption by using technologies licensed from Bay Sand Inc. in the US
for customizing several metal mask layers. FFSA is compatible with FPGA, so we
can offer prototype samples in only five weeks, 20% of the time required for
traditional ASIC, using RTL design data verified by FPGA. It is also possible
to provide prototype samples with the same pin out as FPGA. Reducing the
number of customizing metal mask layers to just a few reduces development cost
drastically, so it is no wonder that we are starting to receive orders from
major network storage manufacturers in Japan and the US.
ApP Lite^™ (Application Processor Lite)
By enhancing sensor technology and communications technology for transmitting
sensor-collected data, we will achieve life-enriching IOT solutions. These
will not simply upload sensed data to a cloud, but offer further value by
adding signal processing, and image recognition, so as to reduce load for data
communication. Our current line-up, including TZ1000, 2000, 3000, 5000 series
targeting wearable devices, M2M wireless modules, IP-STB and more, are
expected to see market growth. The key points of differentiation are lower
power consumption, firm security functions and image/video sharpening
technologies. We will make particular efforts to reinforce image/video
sharpening technology with image recognition processors. We also utilize BLE
(Bluetooth Low Energy) as well as Wi-Fi as communication technologies in ApP
Lite cores. For TZ1000 and TZ2000, we will promote sales with a roadmap
unified with our microcomputers, positioned not only as value-added models
(power-saving application such as security, healthcare) but as ARM MCU+
We have accepted orders for Switch IC and 2 types of Bridge IC for a new
smartphone currently being developed by Google Inc. This was due to a high
evaluation of the implementation of the Unipro protocol (MIPI-related) owned
by Logic LSI Division.
We will expand line-up of above products, collaborate with partners inside and
outside of the company, improve technologies for sensors, data transmission
and lower power consumption, and propose solutions in order to meet the
customers' requests, including customization.
* FFSA^™ and ApP Lite™ are trademarks of Toshiba.
Toshiba Corporation, a Fortune 500 company, channels world-class capabilities
in advanced electronic and electrical product and systems into five strategic
business domains: Energy & Infrastructure, Community Solutions, Healthcare
Systems & Services, Electronic Devices & Components, and Lifestyles Products &
Services. Guided by the principles of The Basic Commitment of the Toshiba
Group, “Committed to People, Committed to the Future”, Toshiba promotes global
operations towards securing “Growth Through Creativity and Innovation”, and is
contributing to the achievement of a world in which people everywhere live in
safe, secure and comfortable society.
Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network
of over 590 consolidated companies employing over 200,000 people worldwide,
with annual sales surpassing 6.5 trillion yen (US$63 billion).
To find out more about Toshiba, visit www.toshiba.co.jp/index.htm
Semiconductor & Storage Products Company
Megumi Genchi / Kota Yamaji, +81-3-3457-3576
Communication IR Promotion Group
Business Planning Division
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