United Airlines Makes Significant New Investment in In-flight Food and Beverage Service

    United Airlines Makes Significant New Investment in In-flight Food and
                               Beverage Service

Airline raises a glass to new sparkling wine, improved premium and economy

PR Newswire

CHICAGO, Aug. 21, 2014

CHICAGO, Aug. 21, 2014 /PRNewswire/ --United Airlines today unveiled new,
improved lunch, dinner and beverage choices for domestic first-class
customers, offering travelers chef-inspired meals and premium beverages that
elevate their in-flight experience.

Among the changes:

  oNew, premium salads beginning this month for customers flying United First
    and United Business within North America;
  oNew, premium sandwiches and wraps, beginning Sept. 1, for United First and
    United Business customers within North America;
  oAddition of Prosecco sparkling wine in premium cabins beginning this fall;
  oIntroduction of premium-cabin meals to flights of shorter duration,
    beginning in 2015; and
  oFresh meal options for premium-cabin customers on United Express flights,
    beginning in 2015.

Premium-Cabin Refresh

This month, United began offering customers in premium cabins on North America
flights four new salad entrée choices – a Southwestern salad, an Asian-style
noodle salad, a seasonal greens with roast beef and blue cheese salad and a
Strawberry Fields salad – replacing the previous chicken and shrimp salad

In September, premium-cabin customers on flights within North America will
enjoy new chilled sandwiches and wraps – Italian prosciutto on tomato
focaccia, a Thai-style chicken wrap, Cobb salad wrap and caprese on Asiago
baguette – as well as new warmed options – turkey and Swiss on cranberry
baguette, ham and Swiss on pretzel baguette, chicken and mozzarella on tomato
focaccia and roast beef and cheddar on Asiago baguette.

Designed by United's team of chefs, the new salads and sandwiches will be made
fresh daily and paired with a gluten-free soup, along with United's signature
service elements, including warmed nuts, premium snacks and warmed cookies.

On transcontinental flights and on longer mid-continental dinner flights, the
airline will continue to offer customers a choice between a pasta dish and a
chicken or beef option.

"These changes mark the beginning of an extensive overhaul of our North
America and international food service, offering travelers a level of service
above that offered by our peers," said Lynda Coffman, United's vice president
of food services. "Our new selections offer customers more of what they tell
us they want when they travel – variety, bold flavor combinations and higher

Photos are available at unitedcontinentalholdings.com.

Additional Food and Beverage Changes

Beginning this fall, United will add Prosecco sparkling wine to its
premium-cabin beverages on mainline North America flights.

By mid-2015, United will further enhance its in-flight dining by:

  oLaunching completely redesigned menu concepts and expanding premium-cabin
    meals within North America to flights that are more than two hours and 20
    minutes, or 800 miles;
  oUpgrading premium-cabin meal service on domestic and international United
    Express flights, replacing snack boxes with freshly prepared food; and
  oSignificantly enhancing United Economy meals and beverages on long-haul
    international flights.

United offers in-flight meals and snacks depending on flight duration,
departure time, origin and destination. Specific breakfast, lunch and dinner
parameters are available at united.com.

Customer Investments

The airline's food and beverage enhancements are United's latest investment in
its customers' onboard experience. The company also offers:

  oPremium-cabin, flat-bed seats on every long-haul international flight to
    and from the continental United States – the only U.S. airline to do so;
  oWi-Fi on more than 290 aircraft, including the airline's entire Airbus and
    Boeing 747 fleets;
  oPersonal device entertainment on dozens of aircraft; and
  oLive television on more than 200 aircraft, the world's largest fleet of
    aircraft with live television.

About United

United Airlines and United Express operate an average of more than 5,200
flights a day to 374 airports across six continents. In 2013, United and
United Express operated nearly two million flights carrying 139 million
customers. With hubs in Chicago, Denver, Houston, Los Angeles, Newark, San
Francisco and Washington, D.C., United operates more than 700 mainline
aircraft and, in 2014, will take delivery of 35 new Boeing aircraft, including
the 787-9 as the North American launch customer, and will welcome 32 new
Embraer 175 aircraft to United Express. The airline is a founding member of
Star Alliance, which provides service to 192 countries via 27 member airlines.
More than 85,000 United employees reside in every U.S. state and in countries
around the world. For more information, visit united.com, follow @United on
Twitter or connect on Facebook. The common stock of United's parent, United
Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.

United Airlines logo.

Logo - http://photos.prnewswire.com/prnh/20130404/MM89155LOGO

SOURCE United Airlines

Website: http://www.united.com
Contact: United Airlines Worldwide Media Relations, +1-872-825-8640,
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