Instant.ly Shelf Score™ Reveals Consumer Intent To Purchase Newest Beverage
Pepsi Brand Beverages, and Cherry Flavors, Take the Top Spots in Second
Edition of Instant.ly Shelf Score
LOS ANGELES, Aug. 20, 2014
LOS ANGELES, Aug. 20, 2014 /PRNewswire/ --Instant.ly, the world's first
on-demand consumer insights platform today unveiled the August results of
Instant.ly Shelf Score™, which focused on recently introduced non-alcoholic
beverages. Instant.ly Shelf Score is an index measuring consumer intent to
purchase new consumer packaged goods (CPG) products. Shelf Score evaluates and
ranks ten of the most appealing products based on overall consumer interest
from a nationally representative sample.
Instant.ly is provided by uSamp, the technology leader in market research
providing automation, mobile and global sample and insight solutions for
Of note, the top two beverages in the list are owned by PepsiCo and also
include cherry flavoring. Gatorade Fierce Blue Cherry leads in consumer
purchase intent with a top two box score of 66 percent. Following behind in
second and third place, Pepsi Made with Real Sugar, Wild Cherry at 65 percent,
and Protein2o Water at 62 percent, respectively. AMP Energy Dale Jr. Sour
Limited Edition closed out the top ten in last place at 38 percent.^1
Instant.ly Shelf Score™ - August 2014
New Product Purchase Intent Score
1 Gatorade Fierce Blue Cherry 66%
2 Pepsi Made with Real Sugar, Wild Cherry 65%
3 Protein2o Water 62%
4 Brisk Half & Half Cherry Limeade 60%
4 Nestle Pure Life Splash, Strawberry Melon 60%
6 Mountain Dew Baja Blast 57%
7 Post Goodness-To-Go: Dutch Chocolate 50%
8 Red Bull Summer Edition 47%
9 AriZona Oak Reserve Tea 46%
10 AMP Energy Dale Jr. Sour 38%
Complete results from this edition of Instant.ly Shelf Score™ can be found
here. An infographic of these results can be found here.
Shelf Score is derived from Instant.ly Concept Test™, recently launched by the
Company as the first concept-testing platform of its kind to provide CPG
brands and retailers with an easy-to-use tool to screen new product ideas–
including new packaging, flavors or line extensions. Instant.ly Concept Test
empowers brand managers to collect rich feedback from mobile and online
audiences to determine key success attributes, such as purchase intent, in a
fraction of the time and at a fraction of the cost of current testing methods.
With over 80 variable product attributes for brand managers to choose to
evaluate, Instant.ly Concept Test compiles top two box scores for purchase
intent, consumer need/desire, differentiation, and perceived value. The
results are captured in an intuitive dashboard, detailed enough to persuade
and polished enough to present.
The products included in the August beverages edition of Instant.ly Shelf
Score were discovered in grocery stores and online channels across the U.S. To
compile its list, Instant.ly reviewed a wide cross-section of products, making
final selections based on flavor innovation, interesting applications of new
or popular ingredients, and category disruption from small or unknown brands.
Instant.ly™ is the world's first on-demand consumer insights platform,
providing brands with instant on-demand access to targetable consumers. The
Instant.ly portfolio is comprised of Instant.ly Survey Tool™ for survey
authoring and fielding, and Instant.ly Concept Test™ for early-stage concept
screening. With Instant.ly, brand managers can collect quantifiable customer
feedback from the web, mobile devices and social networks. Powerful enough to
be used by Fortune 500 companies, and intuitive enough to be used by tens of
thousands of small businesses, Instant.ly gives companies of all sizes a
single platform -- to build, promote and analyze the voice of the customer ---
when, where and how they need it. For more information visit www.instant.ly.
uSamp is the technology leader in market research providing automation, mobile
and global sample and insight solutions for marketers. Based in Los Angeles,
with five offices in the United States, Europe and Asia, uSamp has been
recognized in Inc.'s 500|5000 exclusive ranking of the nation's
fastest-growing private companies. For more information visit www.usamp.com.
^1 The aforementioned brands are not currently uSamp clients.
Kerlan Communications for uSamp
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