The Original Soupman Tetra Pak Cartons To Arrive In More Than 1,000 Publix Super Markets

  The Original Soupman Tetra Pak Cartons To Arrive In More Than 1,000 Publix
                                Super Markets

Iconic Soup Brand to Join Publix Super Market Shelves in September 2014

PR Newswire

NEW YORK, Aug. 20, 2014

NEW YORK, Aug. 20, 2014 /PRNewswire/ --Soupman, Inc. (Public Trading Symbol:
SOUP), the parent company of the best-tasting soup brand in the world, The
Original Soupman®, proudly announces that its world-famous soups should be
found in more than 1,000 Publix Super Markets soup aisles in September 2014,
alongside other soup providers such as Campbell's and Progresso. Publix Super
Markets, Inc. ( is the largest and fastest-growing
employee-owned supermarket chain in the United States.

"We are excited to bring Publix customers three of our most popular soups -
Lobster Bisque, Jambalaya and Crab & Corn Chowder – for them to enjoy this
soup season," explains Lloyd Sugarman, CEO of The Original Soupman. "Today's
consumers are hungry for variety, freshness and new taste profiles. We believe
our soups meet these demands. I can't say it any better than they did on
Seinfeld: 'You can't eat this soup standing up. Your knees will buckle.'"

Packaged in innovative Tetra Pak cartons, a patented packaging technology that
locks in flavor and freshness, the three soups that will be available at
Publix – like all The Original Soupman's famous recipes – are the creations of
Al Yeganeh, the brand's culinary inspiration and conscience who inspired the
most famous Seinfeld episode.

"Original Soupman offers innovative, high quality products that Publix
customers are sure to love," explains Brian Kennell, president and CEO of
Tetra Pak Inc. "It's great to know that our Tetra Pak cartons—thanks to their
environmental profile and ability to protect the product—are helping The
Original Soupman earn high marks with savvy consumers."

In addition to Publix, The Original Soupman can also be found in the soup
aisle of 4,000 supermarkets nationwide, including A&P, Associated Food Stores,
Fairway, Food Basics, Giant Stores, Harris Teeter, H-E-B Supermarkets,
Martin's, Pathmark, Pavilions, Price Chopper, Safeway, Stop & Shop, Super
Fresh, The Fresh Market, Vons, Waldbaum's, Weiss, Wegman's, Woodman's, a
select group of Walmart stores and more.

To find the nearest retailer, visit

About Soupman, Inc.:

In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in
Manhattan. The tiny storefront quickly became a worldwide destination. Rated
number 1 by Zagat and praised by the New York Times as "Art, not Soup", it set
the standard for innovation and excellence long before the famous Seinfeld
episode made it a cultural icon. The Company sells The Original Soupman soups
in Tetra Pak cartons to grocery stores across America in the soup aisle next
to Campbell's and Progresso. It also sells soup to its franchised restaurants
and the New York City public school system. Shaquille O'Neal serves as an
advisor to, and equity partner in the Company, as does Mr. October, Reggie
Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor
Jason Alexander. Tim Gannon, the co-founder of Outback Steakhouse, is the
Soupman Culinary and Business Director and Chairman of the Board of
Directors.Soupman, Inc., parent company of The Original Soupman, Inc., is a
fully reporting public company trading under the symbol SOUP. For additional
information,, follow us on Twitter
@OriginalSoupman and "Like" us on Facebook.

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. The forward-looking statements are based on current
expectations, estimates and projections made by management. The Company
intends for the forward-looking statements to be covered by the safe harbor
provisions for forward-looking statements. Words such as "anticipates,"
"expects," "intends," "plans," "believes," "seeks," "estimates," or variations
of such words are intended to identify such forward-looking statements. The
forward-looking statements contained in this press release include statements
regarding our products being on the soup aisle at Publix in September 2014 and
our ability to meet consumer expectations. All forward-looking statements in
this press release are made as of the date of this press release, and the
Company assumes no obligation to update these forward-looking statements other
than as required by law. The forward-looking statements are subject to risks
and uncertainties that could cause actual results to differ materially from
those set forth or implied by any forward-looking statements such as our
ability to meet the September 2014 scheduled start date at Publix, increase
consumer attention and our brand awareness, raise sales and otherwise to
implement our marketing plan, including secure necessary capital, and the risk
factors discussed in the Business and Management's Discussion and Analysis
sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K
and Current Reports on Form 8-K. Copies of these filings are available All trademarks and logos referenced herein belong to their
respective companies.

SOURCE The Original Soupman

Contact: Kelly Ronna, Trevelino/Keller,,
404-214-0722 x 107
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