The Original Soupman Tetra Pak Cartons To Arrive In More Than 1,000 Publix Super Markets Iconic Soup Brand to Join Publix Super Market Shelves in September 2014 PR Newswire NEW YORK, Aug. 20, 2014 NEW YORK, Aug. 20, 2014 /PRNewswire/ --Soupman, Inc. (Public Trading Symbol: SOUP), the parent company of the best-tasting soup brand in the world, The Original Soupman®, proudly announces that its world-famous soups should be found in more than 1,000 Publix Super Markets soup aisles in September 2014, alongside other soup providers such as Campbell's and Progresso. Publix Super Markets, Inc. (www.publix.com) is the largest and fastest-growing employee-owned supermarket chain in the United States. "We are excited to bring Publix customers three of our most popular soups - Lobster Bisque, Jambalaya and Crab & Corn Chowder – for them to enjoy this soup season," explains Lloyd Sugarman, CEO of The Original Soupman. "Today's consumers are hungry for variety, freshness and new taste profiles. We believe our soups meet these demands. I can't say it any better than they did on Seinfeld: 'You can't eat this soup standing up. Your knees will buckle.'" Packaged in innovative Tetra Pak cartons, a patented packaging technology that locks in flavor and freshness, the three soups that will be available at Publix – like all The Original Soupman's famous recipes – are the creations of Al Yeganeh, the brand's culinary inspiration and conscience who inspired the most famous Seinfeld episode. "Original Soupman offers innovative, high quality products that Publix customers are sure to love," explains Brian Kennell, president and CEO of Tetra Pak Inc. "It's great to know that our Tetra Pak cartons—thanks to their environmental profile and ability to protect the product—are helping The Original Soupman earn high marks with savvy consumers." In addition to Publix, The Original Soupman can also be found in the soup aisle of 4,000 supermarkets nationwide, including A&P, Associated Food Stores, Fairway, Food Basics, Giant Stores, Harris Teeter, H-E-B Supermarkets, Martin's, Pathmark, Pavilions, Price Chopper, Safeway, Stop & Shop, Super Fresh, The Fresh Market, Vons, Waldbaum's, Weiss, Wegman's, Woodman's, a select group of Walmart stores and more. To find the nearest retailer, visit http://originalsoupman.com/soup-shop/grocers-near-you. About Soupman, Inc.: In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated number 1 by Zagat and praised by the New York Times as "Art, not Soup", it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company sells The Original Soupman soups in Tetra Pak cartons to grocery stores across America in the soup aisle next to Campbell's and Progresso. It also sells soup to its franchised restaurants and the New York City public school system. Shaquille O'Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. Tim Gannon, the co-founder of Outback Steakhouse, is the Soupman Culinary and Business Director and Chairman of the Board of Directors.Soupman, Inc., parent company of The Original Soupman, Inc., is a fully reporting public company trading under the symbol SOUP. For additional information, visitwww.originalsoupman.com, follow us on Twitter @OriginalSoupman and "Like" us on Facebook. Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include statements regarding our products being on the soup aisle at Publix in September 2014 and our ability to meet consumer expectations. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as our ability to meet the September 2014 scheduled start date at Publix, increase consumer attention and our brand awareness, raise sales and otherwise to implement our marketing plan, including secure necessary capital, and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available atwww.sec.gov. All trademarks and logos referenced herein belong to their respective companies. SOURCE The Original Soupman Website: http://www.originalsoupman.com Contact: Kelly Ronna, Trevelino/Keller, Kronna@trevelinokeller.com, 404-214-0722 x 107
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