MyAcxiomPartner.comSets the Standard for Simpler, More Effective Social and
Mobile Ad Campaigns
Self-Service Portal Brings Advantages of Large Enterprise Marketing Analytics
and Ad Targeting to Business Owners Providing Greater Return for their
LITTLE ROCK, Ark. -- August 19, 2014
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced MyAcxiomPartner.com, an
easy-to-use self-service site that enables business owners and marketers the
ability to build and launch targeted, multichannel advertising campaigns at a
fraction of the cost of previously available solutions.
MyAcxiomPartner.com provides businesses precise audience targeting to reach
consumers who will most likely take advantage of their marketing offers.
Thousands of pre-built scored models are available for immediate use when
building a mailing list, phone list, or digital campaign. Furthermore,
MyAcxiomPartner.com empowers businesses to execute multichannel mobile and
social campaigns with the publisher of their choice, applying the same filters
used when generating a prospect list for direct mail.
“We live in an increasingly digital and mobile world, where consumers are
checking their smartphones 150 times per day,” said Jeff Standridge, vice
president and head of Acxiom’s small and medium business strategy.
“MyAcxiomPartner.com was created with the goal of combining the power of
Acxiom’s enterprise marketing engine with the ease and flexibility of a
self-service portal. Now, with the click of a button, businesses can target
customers on mobile and social with the same precision they’ve been able to
achieve for years with direct mail.”
“Selecting Acxiom as our campaign partner provided us with better income
targeting and precise locations in the Bay area- all through its simple
MyAcxiomPartner.com service,” said Janice Burney, senior vice president of
marketing, Breakaway Funding. “Working with a respected brand such as Acxiom,
for us as a smaller business, also provides our clients with a sense of
With MyAcxiomPartner.com, businesses can order sales leads and mailing lists
on demand; clean, refresh and enhance their database; and, gain customer
insight through detailed reports. The self-service portal also provides
business owners with key benefits, including the ability to earn reward points
with each order; place orders via any device, including iPads and iPhones;
draw their own map to order new leads; and, easily access prior orders or
exclude existing customers.
“Small businesses, such as ours, can’t afford to waste marketing dollars
reaching consumers who aren’t likely to take advantage of our offers,” said
Unique Two Limousine CEO Marcello Bustamante. “With MyAcxiomPartner.com’s
self-serve approach, it’s simpler for us to reach our best targets through the
site’s easy-to-use marketing analytics and ad targeting capabilities. We can
now build our own creative, launch ads and build out direct mail, social and
mobile campaigns using fewer marketing dollars than are usually associated
with a multichannel campaign.”
MyAcxiomPartner is an easy-to-use site powered by Acxiom where businesses of
any size may conveniently order marketing services that help them find new
customers faster, save money, and improve direct marketing ROI.
Acxiom is an enterprise data, analytics and software-as-a-service company that
uniquely fuse trust, experience and scale to fuel data-driven results. For
over 40 years, Acxiom has been an innovator in harnessing the most important
sources and uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach, we
leverage cutting-edge, data-oriented products and services to maximize
customer value. Every week, Acxiom powers more than a trillion transactions
that enable better living for people and better results for our 7,000+ global
clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a
registered trademark of Acxiom Corporation.
Ines Gutzmer, 404-434-0237
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