We're All Going On A Smartphone Vacation
Smartphone revealed as one of the most important items for two in five
travelers' to pack in their suitcases
ATLANTA, Aug. 19, 2014
ATLANTA, Aug. 19, 2014 /PRNewswire/ --Forget the sunscreen, magazines and
guide books, new research released today by InterContinental^® Hotels Group
(IHG) reveals that of more than 10,000 travelers across 13 countries
worldwide, the must-have item for a vacation is your smartphone.
According to the research by IHG^® Rewards Club, nearly 40 percent of
travelers agree that their smartphone is the most important item to take on
vacation - and 67 percent agree that they will use it every single day. As a
result, 1 in 10 travelers clock an impressive average of 70 hours online while
on vacation - almost 20 percent of the actual time spent on a two-week
IHG^® Rewards Club is the first and largest hotel loyalty programme in the
world, with nearly 80 million members worldwide. IHG is one of the world's
leading hotel companies, with over 4,700 hotels around the world and a family
of nine trusted hotel brands.
IHG^® Rewards Club members are IHG's most valued guests. In line with its aim
of rewarding them for their loyalty, it surveyed more than 10,000 of its
members worldwide in order to gain further insight into their relationships
with their loyalty program and to learn more about their travel needs.
The survey found that the smartphone is fast replacing the traditional
postcard with 64 percent of respondents saying they use it to text friends and
another 32 percent to Skype friends and family back home, while on vacation.
However, recounting vacation experiences with friends and family still remains
one of the most enjoyable ways of sharing a vacation, with one in ten
travelers saying this is as enjoyable as the vacation itself.
Planning a vacation is, nearly, half the fun - (45 percent) of all travelers
say it is the best part of a vacation and more than a third (37 percent) spend
over a day researching a vacation.
Susanna Freer-Epstein, Senior Vice President Customer Loyalty Marketing, IHG
"IHG is a brand and consumer driven company. We use insight to anticipate
consumer trends and behavior. This research shows how mobile technology is
revolutionizing the holiday experience – from enabling travelers to dream
about and plan their holidays, to helping enjoy the trip itself and share
their experiences with their friends and family."
The survey also uncovered that 42 percent of travelers check social media
every day while on vacation, with 25 percent of them even saying they always
check Facebook before going to sleep. Taking selfies is also increasingly
becoming one of the most popular ways to share vacation experiences, with 25
percent of travelers surveyed saying they use their smartphones for vacation
As part of the global survey, IHG^® Rewards Club has launched a digital hub at
www.ihgrewardsclub.com/rewardingexperiences. It showcases the experiences
available to nearly 80 million members worldwide – from a cultural experience
at some of the world's most famous museums, to a special family celebration or
a once in-a-lifetime relaxing spa experience. It includes reviews from members
and global travelers from all around the world.
IHG^® Rewards Club offers advantages that no other hotel company can match
including; free guest Internet for all IHG^® Rewards Club members worldwide,
across the IHG brand family and no blackout dates on Reward Nights - a loyalty
program purposefully designed to see the customer win.
Additionally, as of July 1st 2014, members earn more IHG^® Rewards Club points
when they stay at any of the 180 InterContinental^® Hotels & Resorts
worldwide. For every $1USD spent on qualifying revenue during stays, such as
food and beverage, these members will now earn ten IHG^® Rewards Club points.
Visit www.ihgrewardsclub.com/rewardingexperiences to learn more about IHG^®
Rewards Club rewards and experiences and to reveal your traveller type.
The top ten uses of smartphones by vacation makers are:
1.Checking work emails – 68%
2.Navigation / Maps – 67%
3.Texting – 64%
4.Taking vacation photos – 51%
5.Making calls – 42%
6.Snapping pictures of meals – 35%
7.Updating Facebook / Twitter – 32%
8.Skype-ing friends/family – 32%
9.Playing games – 27%
10.Taking selfies – 25%
IHG^® Rewards Club conducted global research with 10,159 IHG^® Rewards Club
members across 13 countries.
Notes to Editors:
IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] is a global
organization with a broad portfolio of nine hotel brands, including
InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels &
Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge
Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty
programme with over 80 million members worldwide. The programme was relaunched
in July 2013, offering enhanced benefits for members including free internet
across all hotels, globally.
IHG franchises, leases, manages or owns 4,700 hotels and 693,000 guest rooms
in nearly 100 countries and territories. With more than 1,200 hotels in its
InterContinental Hotels Group PLC is the Group's holding company and is
incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and
www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news,
visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or
SOURCE IHG (InterContinental Hotels Group)
Contact: Monica Brosman, IHG, email@example.com, 770-604-5562
Press spacebar to pause and continue. Press esc to stop.