Macy’s Hosts Ninth Annual “Shop For A Cause” on Saturday, August 23 and
Customers Save Storewide
Macy’s offers customers a one-day 25 percent discount with a $5 donation to
March of Dimes or thousands of other participating local charities
MIAMI -- August 18, 2014
Macy’s (NYSE:M) invites customers to participate in its ninth annual national
“Shop For A Cause” charity event on Saturday, Aug. 23, 2014. Macy’s Shop For A
Cause is a unique, one-day-only shopping event created to support local
charities’ fundraising efforts. Since 2006, the program has helped raise more
than $44 million for thousands of charities across the country.
Additionally, Macy’s has designated March of Dimes, the leading nonprofit
organization in support of pregnancy and baby health, as its national
beneficiary of all proceeds of sales of Shop For A Cause savings passes in
Macy’s stores and on macys.com on Aug. 23.
In addition to March of Dimes, more than 4,000 local charities have signed up
to participate this year. By purchasing $5 Shop For A Cause savings passes
from these organizations, customers will be supporting their favorite local
cause and will receive 25 percent off on regular, sale and clearance
merchandise, as well as 10 percent off electrics, electronics, watches,
furniture, mattresses and area rugs all day Saturday, Aug. 23. Exclusions
apply, see savings pass or visit macys.com/shopforacause for details.
Customers also are eligible to win a $500 gift card.
Each participating nonprofit organization will keep 100 percent of every
savings pass it sells. For a list of participating organizations, please visit
"Macy's is committed to giving back nationally and to our local communities,"
said Martine Reardon, Macy's chief marketing officer. "For the last eight
years, Macy's Shop For A Cause program has provided our customers and
associates the opportunity to show their support and give back to their local
community organizations while enjoying great savings at Macy's. We are honored
to partner with March of Dimes as our national in-store beneficiary and to
offer our customers an easy and convenient way to make a positive difference
in the lives of others."
Customers can also shop online at macys.com, as passes purchased there on Aug.
23 will also benefit the March of Dimes.
“Macy’s support has been critical in helping us provide moms and families with
access to prenatal education programs important to improving baby health,”
said Meri-Margaret Deoudes, vice president of strategic alliances and cause
marketing for the March of Dimes. “Shop For A Cause demonstrates Macy’s
corporate responsibility and support for communities, volunteers and families
across the country.”
March of Dimes is the leading nonprofit organization for pregnancy and baby
health, working to improve the health of babies by preventing birth defects,
premature birth and infant mortality. By purchasing a shopping pass in-store
or online at macys.com on Aug. 23, customers can support the work of the March
of Dimes while enjoying a day of spectacular discounts, entertainment and
special events at Macy’s.
For more information about Macy’s Shop For A Cause, visit
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at approximately 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam, as well as to customers in the
U.S. and more than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home. Macy's is known
for such epic events as Macy's 4th of July Fireworks^® and the Macy's
Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers and employees, Macy's helps strengthen communities by supporting
local and national charities giving more than $70 million each year to help
make a difference in the lives of our customers.
For Macy’s media materials, images and contacts, please visit our online
pressroom at macys.com/pressroom.
About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and
baby health. With chapters nationwide and its premier event, March for
Babies®, the March of Dimes works to improve the health of babies by
preventing birth defects, premature birth and infant mortality. For the latest
resources and information, visit marchofdimes.com or nacersano.org.
Georgi Pipkin, Macy’s Media Relations, 305-577-1973
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