Leading National Retailer Partners with InnerWorkings to Manage its Private Label Packaging Program

  Leading National Retailer Partners with InnerWorkings to Manage its Private
  Label Packaging Program

Business Wire

CHICAGO -- August 13, 2014

InnerWorkings, Inc. (NASDAQ: INWK), a leading marketing execution firm,
announced a new partnership with a publicly traded national retailer to manage
its private label packaging program, which encompasses all consumer packaged
goods categories. InnerWorkings was selected to deliver cost reductions,
enforce brand consistency, and re-engineer packaging specifications across the

In virtually all private label packaging solutions today, retailers are not
directly involved in the sourcing, selection, or overall brand control of the
product portfolio. Private label manufacturers or co-packers historically
manage this process from start to finish, providing retailers with pricing
only at the finished goods level – which includes both packaging costs and
actual product costs bundled together. As a result, retailers lack any
meaningful opportunity to leverage cost optimization measures inside their
supply chain.

Further, with multiple products and co-packers engaged, retailers struggle
with inventory control and brand consistency across their private label brand
portfolio as they are forced to interact with far more packaging suppliers
than necessary to meet their needs.

InnerWorkings applies a decidedly different approach by separating packaging
from all other product and manufacturing costs, sourcing each component of a
product independently to capture optimal efficiencies, savings, and visibility
into every step in the packaging supply chain. In doing so, brands can ensure
that every element of their product is sourced, produced, packaged, and
distributed with quality and optimal efficiency.

“Packaging has become an increasingly important part of the InnerWorkings
solution set,” stated CEO Eric Belcher. “Our innovation in private label
packaging is applicable to all major retailers looking for cost reductions
across the packaging supply chain, as well as brand consistency across the
broad range of product labels and packages.”

InnerWorkings is leading implementation efforts for this key retailer
throughout 2014, with an expected launch in 2015.

Beyond private label management services, InnerWorkings partners with global
brands to deliver innovative and cost effective solutions across the entire
packaging supply chain, including luxury and value-added packaging, POP/POS
displays, fulfillment solutions, retail-ready packaging, primary and secondary
product packaging, flexographic packaging, and specialty/custom packaging and

About InnerWorkings, Inc.

InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing execution
firm serving Fortune 500 brands across a wide range of industries. As a
comprehensive outsourced enterprise solution, the company leverages
proprietary technology, an extensive supplier network and deep domain
expertise to streamline the production of branded materials and retail
experiences across geographies and formats. InnerWorkings is based in Chicago,
Ill., employs approximately 1,500 individuals, and maintains 67 global offices
in 30 countries. Among the many industries InnerWorkings serves are: retail,
financial services, hospitality, consumer packaged goods, not-for-profits,
healthcare, food & beverage, broadcasting & cable, and transportation. For
more information visit: www.inwk.com.


InnerWorkings, Inc.
Leigh Segall
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