Pixelworks Joins the Entertainment Technology Center at the University of Southern California

  Pixelworks Joins the Entertainment Technology Center at the University of
  Southern California

 Pixelworks’ video display processors bring cinematic video quality to mobile
                       devices, UHD TVs and projectors

Business Wire

SAN JOSE, Calif. -- August 12, 2014

Pixelworks (NASDAQ: PXLW), an innovative provider of video display processing
technology, today announced it has joined the Entertainment Technology Center
at the University of Southern California (ETC@USC), the media and
entertainment think tank housed in the School of Cinematic Arts. ETC@USC is a
nonprofit, member-funded organization that explores issues related to the
creation, distribution, and consumption of entertainment content.

“High value video content is increasingly consumed across a broad range of
devices, including tablets, notebooks and smartphones,” said Graham Loveridge,
Pixelworks’ SVP Strategic Marketing and Business Development. “Yet reproducing
the content creator’s intent requires the sophisticated display processing and
picture quality tuning that is only found in televisions and projectors today.
The ETC provides a great collaborative forum that will help us to ensure that
our display processors provide the best video experience on all screens,
including mobile devices.”

Pixelworks’ portfolio of video display technologies includes patented Motion
Estimation and Motion Compensation (MEMC) and the industry’s only Halo-Free
Frame Rate Conversion (FRC) – critical technologies for creating the most
realistic picture possible on video displays. In addition, Pixelworks’
expertise in correct color and contrast management produces the highest
quality video playback in any light and on any screen.

ETC@USC acts as a convener and accelerator for entertainment technology and
commerce through research, publications, events, collaborative projects, and
shared exploratory labs and demonstrations. Its charter is to help “drive
collaborative projects among its member companies and engage with next
generation consumers to understand the impact of emerging technology on all
aspects of the entertainment industry, especially technology development and
implementation, the creative process, business models, and future trends.”

“From its inception, the ETC@USC has always considered the audience experience
and the means to deliver the truest intention of entertainment creators
central to its mission,” said Kenneth Williams, Executive Director and CEO of
The Entertainment Technology Center. “Pixelworks’ extensive experience with
video display technology brings their subject matter expertise to ETC’s
portfolio of projects and their membership provides Pixelworks with access to
a collaborative environment where industry leaders convene to address and
research transformative issues. They represent an important addition to ETC’s
growing membership and expanding research.”

The Entertainment Technology Center was founded in 1993 with the help of
George Lucas and with the goal of bringing technology and entertainment
visionaries together to collaborate on the future of entertainment technology.
Along with USC’s School of Cinematic Arts, ETC’s Executive Sponsoring
participants include: Disney, Sony Pictures Entertainment, Paramount Pictures,
Twentieth Century Fox, Universal Pictures, Warner Bros. Entertainment,
Lucasfilm Ltd, and TATA Consultancy Services. As a research organization
devoted to identifying pivotal, emerging entertainment technologies and
creating programs to analyze and test them, the Center and its members are
currently engaged in ETC’s “Project Cloud” which unites technology leaders and
studio executives to assess and define methods that accelerate use of
cloud-based resources for the evolution of film and television; the impact of
Ultra-High Definition television on producers, distributors and consumers, and
several emerging areas of study including Big Data & Metadata, Virtual
Production, and Narrative Sciences.

For additional information on new products and technologies, please contact
your local Pixelworks office (http://www.pixelworks.com).

About the ETC@USC

The Entertainment Technology Center at the University of Southern California
(ETC@USC) is a think tank and research center within the USC School of
Cinematic Arts that brings together senior executives, innovators, thought
leaders, and catalysts from the entertainment, consumer electronics,
technology, and services industries along with the academic resources of the
University of Southern California to explore and to act upon topics and issues
related to the creation, distribution, and consumption of entertainment
content. ETC@USC helps drive collaborative projects among its member companies
and engages with next generation consumers to understand the impact of
emerging technology on all aspects of the entertainment industry, especially
technology development and implementation, the creative process, business
models, and future trends. (www.etcenter.org)

About Pixelworks, Inc.

Pixelworks creates, develops and markets video display processing technology
for digital video applications that demand the very highest quality images. At
design centers around the world, Pixelworks engineers constantly push video
performance to keep manufacturers of consumer electronics and professional
displays worldwide on the leading edge. The company is headquartered in San
Jose, CA.

For more information, please visit the company’s Web site at
www.pixelworks.com.

Note: Pixelworks and the Pixelworks logo are registered trademarks of
Pixelworks, Inc.

Contact:

Investor Contact:
Shelton Group
Brett L Perry, +1-214-272-0070
Managing Director
bperry@sheltongroup.com
Media Contact:
SAVVY Public Relations
Stacey Voorhees-Harmon, +1-925-336-9592
Principal
stacey@savvypublicrelations.net
or
Company Contact:
Pixelworks, Inc.
info@pixelworks.com
 
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