Global Smartphone Shipments to Reach 322 Million in 3Q14; iPhone to Drive 4G
Penetration Rate in China, According to TrendForce
TAIPEI, Aug. 11, 2014
TAIPEI, Aug. 11, 2014 /PRNewswire/ -- Smartphone shipments are expected to
reach 322 million in the third quarter of 2014, up 13% on quarter, and see
flat shipment growth on year in the fourth quarter, while overall shipments in
2014 will reach 1.2 billion, up 29.2% on year, according to market
intelligence firm TrendForce. Growth will be driven primarily by the release
of the new iPhone and new units launched from Chinese vendors.
A larger iPhone screen will bring a new wave of demand in China
The new iPhone is reserved to be publishedon 9^th September. According to a
recent survey conducted by Avanti, a TrendForce subsidiary , 67% of
respondents who were asked about iPhone responded they were looking forward to
the device coming equipped with a larger screen primarily for larger viewing
and more qualitative reading experience, while 38% responded they had a strong
interest in purchasing the new device. Approximately 21% of Chinese consumers
were reported as currently waiting for the new iPhone to hit the market.
Avanti believes that in a 370 million handset market throughout 2013, the new
iPhone will have a great potential to see major sales in the China market,
provided that it has a larger screen.
TrendForce smartphone analyst, Avril Wu, said there will be increased demand
for the new iPhone in the market but shipments will largely depend on whether
key supply chain makers maintain stable yields in production and assembly
while avoiding bottlenecks. TrendForce predicts a total shipments of 75
million or less for the new 4.7" and 5.5" iPhone, with only 20% occupied by
5.5" due to its higher difficulty of production.
Samsung, LG to launch new units combatting iPhone; Chinese vendors maintain
Samsung Electronics is coming full throttle into the market with the release
of its new Galaxy Note 4 but will face challenges due to iPhone's larger
screen. TrendForce believes the iPhone will influence Samsung's market share
from 33% at the beginning of 2014, to 28% in the third quarter, which also
means it is unlikely for Samsung to reach its goal of 350 million in handset
shipments during 2014.
LG Electronics, meanwhile, saw better-than-expected shipments during the first
half of 2014, particularly in the South Korea market. The company will release
its G3 Stylus in September, which is expected to help push its market share up
to 6.2% in the third quarter. HTC, on the other hand, will see major declines,
with shipments reaching less than 20 million in 2014-- even less than half of
Chinese vendors including Xiaomi, Huawei, Lenovo, Coolpad and ZTE are all
growing rapidly and are expected to see over 30 million in shipments during
2014. Lenovo in conjunction with its merged company Motorola will see
shipments reach 90 million to become China's largest vendor while Huawei will
see shipments over 65 million to hold the number 2 spot. Xiaomi and Coolpad
will see nearly 60 million smartphones shipped.
Due to the substantial expenditure to expand 4G TF-LTE, carriers have less
abilitytocarry contracted 4G handsets subsidy, causing the shipments of 4G
units to further slow down within China area, added by Wu. The China market is
very optimistic about the release of the new iPhone equipped with 4G, which
means that 4G services will be pushed further into the market through the
release and vendors will followthe trend by launching more 4G units once the
technologyismaturein China. The penetration rate of 4G in China is foreseen
to rise positively from 24.6% to 67%.
Graphs and Tables - http://press.trendforce.com/press/20140811-1566.html
Ms. Lilia Huang
+886-2-7702-6888 ext 640
About TrendForce (www.trendforce.com)
TrendForce is a global provider of the latest development, insight, and
analysis of the technology industry. Having served businesses for over a
decade, the company has built up a strong membership base of 175,000
subscribers. TrendForce has established a reputation as an organization that
offers insightful and accurate analysis of the technology industry through
five major research divisions: DRAMXchange, WitsView, LEDinside, EnergyTrend
and Avanti. Founded in Taipei, Taiwan in 2000, TrendForce has extended its
presence in China since 2004 with offices in Shenzhen, and Shanghai.
SOURCE TrendForce Corporation
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