LG Brings OLED TV Into The Mainstream

                    LG Brings OLED TV Into The Mainstream

Leader in New TV Display Technology Launches New 55-Inch Curved OLED TV in
U.S. for Under $3,500

PR Newswire

ENGLEWOOD CLIFFS, N.J., Aug. 11, 2014

ENGLEWOOD CLIFFS, N.J., Aug. 11, 2014 /PRNewswire/ -- As other TV
manufacturers abandon plasma and struggle with OLED production, LG Electronics
is reinforcing its leadership in this premium display technology with the
official U.S. launch of its next-generation OLED TV.

LG Brings OLED TV Into The Mainstream

The all-new 55-inch class (54.6 inches measured diagonally) LG Curved OLED TV
(Model 55EC9300), will be available beginning this month at various retailers
nationwide at a suggested price of $3,499. Best Buy will be the first dealer
to sell the new LG model starting on Aug. 24 and is taking pre-orders now on
BestBuy.com.

This marks the third OLED TV that LG has released in 13 months, further
cementing its market dominance in this new display category, while also making
the technology more affordable than ever before to consumers. In fact, even
with new features and design enhancements, the 55EC9300 priced more than 75
percent lower than LG's first-generation 55-inch class model, which first sold
for $14,999 a year ago.

"LG is the only manufacturer to make big screen OLED TV a reality, and we're
prepared to help them usher in a new era of TV technology," said Luke
Mothschenbacher, Merchant Director of Televisions at Best Buy. "Best Buy is
enthusiastic about this OLED TV because LG has combined incredible picture
quality with an unparalleled cosmetic design that we know will appeal to our
customers."

Equipped with "WRGB" OLEDtechnology, the EC9300 is designed to deliver
superior picture quality with infinite contrast ratio achieving the deepest
blacks imaginable and displaying colors that appear richer and brighter. OLED
TV also offers fast response time and wide viewing angles.

The 55EC9300 is the first OLED TV to feature the intuitive new LG Smart TV+
webOS™ connected TV platform,* which is an interface designed to offer
consumers lightning-quick transitions between broadcast TV, streaming services
and external devices, with speeds similar to regular channel switching. The
webOS platform also includes recommendation capabilities to help consumers
sift through its expansive content options, which include streaming services
like Netflix, YouTube, Amazon Instant Video, Hulu Plus and more. Consumers can
control everything on their Smart TV with the easy-to-use LG Magic Remote,
which works with simple gestures, point and click, scroll and voice commands.

The new 55-inch class LG OLED TV is amazingly thin – 4.5 millimeters at its
thinnest point (11/64ths of an inch) or the depth of a few credit cards – and
its gentle curved screen makes quite a design statement. Thanks to its
frameless, bezel-less "Cinema Screen" design, the picture goes virtually from
edge to edge. The 55EC9300's updated design attributes include a streamlined
new stand and, unlike previous curved OLED TVs, this newest model can be
wall-mounted, giving customers flexibility in their choice of how to display
the TV to best fit their needs.

The energy efficient 55EC9300 is among the first OLED TVs to be ENERGY STAR®
certified, according to the U.S. Environmental Protection Agency. In energy
saving modes, display brightness adjusts automatically to the viewing
environment. According to the Federal Trade Commission's "Energy Guide" label,
the LG 55EC9300 has an estimated yearly energy cost of only $17.**

"OLED TV represents a major breakthrough in display technology. And in the
wake of plasma's decline, it's more important than ever to bring OLED to
consumers who are looking for the highest level of contrast and color
performance," said Dave Vanderwaal, head of marketing at LG Electronics USA.

"As the worldwide leader in OLED TV, we're proud to start to bring this
amazing technology into the mainstream for U.S. consumers," he said. "Due to
manufacturing efficiencies, LG's 55-inch curved OLED is now priced comparably
to curved LED TVs on the market, but with improved picture quality benefits."

For more information about LG's OLED TVs, please visit
http://www.lg.com/us/oled-tv.

*Wireless Internet connection & certain subscriptions required and sold
separately. Agreement to smart TV terms and conditions required to use certain
smart features. Content and services vary by product and are subject to change
without notice. WebOS does not support Flash.

** The FTC's calculations are based on 11 cents per kWh and 5 hours use per
day. Your cost depends on your utility rates and use. Visit ftc.gov/energy.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a $52 billion global force and
technology leader in consumer electronics, home appliances and mobile
communications. In the United States, LG Electronics sells a range of stylish
and innovative home entertainment products, mobile phones, home appliances,
commercial displays, air conditioning systems and solar energy solutions, all
under LG's "Life's Good" marketing theme. LG Electronics is a 2014 ENERGY STAR
Partner of the Year. For more information, please visit www.lg.com.

LG Electronics logo.

Photo - http://photos.prnewswire.com/prnh/20140808/134819

Logo- http://photos.prnewswire.com/prnh/20110203/CG42292LOGO-d

SOURCE LG Electronics USA, Inc.

Website: http://www.lg.com
Contact: John Taylor, john.taylor@lge.com, 847-941-8181; Taryn Brucia,
taryn.brucia@lge.com, 201-816-2187; Ashley Kleinstein,
Ashley.Kleinstein@lg-one.com, 212-880-5266
 
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