44% Indian women Planning their next Beach Vacation around a

New Delhi, Delhi, India- Business Wire India 
Expedia.com®, one of the world's largest online travel agency, today released
the results of the 2014 Flip Flop Report, an analysis of behavior and
preferences among beachgoers in Asia, North America, South America, Europe and
Australia. The survey highlights interesting findings regarding Indians' rising
inclination towards beach holidays. The survey was conducted online from March
11 to April 2, 2014 across North America, Europe, South America and Asia Pacific
using the Kantar-owned GMI (Global Market Insite) and Lightspeed Research
amalgamated group of panels. The study was conducted among 11,165 adults aged 18
years of age and older, across 24 countries. 
“This fun survey by Expedia reveals exciting findings regarding how the
looking beyond the frontiers for a beach vacation. According to the survey,
while men were ahead in taking a beach vacation last year at 74% (women at 67%),
women took the lead in taking international vacations at 60% (men at 47%)”,
said Vikram Malhi, GM, South and Southeast Asia, Expedia. 
Appended are the detailed findings on the way Men and Women vacation at a beach: 
Beach VacationMenWomen
AnxietiesLess anxious for all theseMore anxious for:
Getting a sunburn 27%
Feeling body conscious 29%
Other people's children 24%
DeterrentsMore likely to be deterred by the risk of theft- 38%29%
We avoidPeople playing loud music-39%
21%27%
Avoid seeing other people in speedos -35%
Last vacationMore likely to have taken a beach vacation- 74%
47%67% 
Higher ratio of international beach vacations- 60%
Next vacation (1yr)Less likely- 34%More likely to take a vacation in accordance
of an event- wedding/ bachelorette – 44%
Influencers46%
34%
30%
23%Desire to visit a new destination- 52%
Traveller reviews -40%
Travel guidebooks- 36%
News stories- 26%
Activities @ beach
 Swimming 60%
Sunbathing 49%
Drinking 36%
Water sports 47%Listen to music 63%
Get a massage/spa treatment 43%
Party 48%
Go dancing 42%
Make sand castles/ other sand play 46%
Go surfing 28%
Play a beach volleyball 38%
Play frisbee/paddleball 21%
IndulgencesSpending more on food than they normally would 47%
Intimacy with partner 61%
By consuming more alcoholic drinks than they normally would 25%
Experiencing the nightlife 49%
 Spending time at spa 49%
Shopping clothes 49%
Go Bold!Intimacy with someone they just met- 34%
Going topless / nude at the beach- 22%11% 
12%
Sacrifices for extra beach vacationOne week's salary (38%)
Work weekends for a month (35%)
First born child (10%)Sacrifice a month's expenses of
make-up/accessories/toiletries (31%)
Seeing their extended family (23%)
Health for 48hrs (13%)
Oops Moments!beach photos they would be embarrassed to show others- 36%34%
OMG!%$%^More comfortable (very or somewhat) with topless/nude beach goers-38%19% 
Survey Methodology                          
This study was conducted on behalf of Expedia by Northstar, a globally
integrated strategic insights consulting firm. This survey was conducted online
from March 11 to April 2, 2014 across North America, Europe, South America and
Asia Pacific using the Kantar-owned GMI (Global Market Insite) and Lightspeed
Research amalgamated group of panels. The study was conducted among 11,165
adults aged 18 years of age and older across 24 countries. Sampling quotas and
weighting were used to ensure the sample is representative of each country's
population in terms of age and gender. Assuming a probability sample, the margin
of error would be +/-0.9 percentage points, 19 times out of 20. 
About Expedia.com  
AirAsiaExpedia is the joint venture company between the one of the world's
leading online travel company, Expedia Inc. and the world's best low cost
airline, AirAsia. Headquartered in Singapore, AirAsiaExpedia operates Expedia's
businesses in India, Japan, Southeast Asia and East Asian markets and the
AirAsiaGo.com business across Asia. 
In India, AirAsiaExpedia operates Expedia.co.in, a full service business helping
Indian travellers plan and book their travel by offering them a comprehensive
inventory of hotel accommodation, flights and tourist attractions from across
the world. Its comprehensive inventory features more than 290000 hotels, 400+
airlines and 7000 holiday activities and attractions from across the world. 
Media Contact Details
Swati Guwalani, Text 100, +91-9873220117
Ankita Juneja, Text 100, +91-9999194721 
Contributed via: Bloomberg Publisher WEB Service 
Provider ID: 04297ddba0704237999038ba4f025b81 
-0- Aug/11/2014 13:30 GMT
 
 
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