Bridgestone Expands Global Sports Portfolio With Title Sponsorship Of America's Golf Cup

    Bridgestone Expands Global Sports Portfolio With Title Sponsorship Of
                              America's Golf Cup

Inaugural event features PGA TOUR stars competing alongside PGA TOUR
Latinoamerica players in Latin America

PR Newswire

NASHVILLE, Tenn., Aug. 11, 2014

NASHVILLE, Tenn., Aug. 11, 2014 /PRNewswire/ --Bridgestone, the world's
largest tire and rubber company, announced today an agreement with the PGA
TOUR to become title sponsor for the inaugural America's Golf Cup, a team
format event featuring members of PGA TOUR Latinoamerica competing alongside
PGA TOUR stars such as Tiger Woods, Matt Kuchar, Angel Cabrera and Andres
Romero. The inaugural event will take place at the Pilar Golf Club in Buenos
Aires, Argentina, Oct. 20-26.

BRIDGESTONE EXPANDS GLOBAL SPORTS PORTFOLIO WITH TITLE SPONSORSHIP OF
AMERICA’S GOLF CUP

"Having a world-class sponsor like Bridgestone coupled with world-class
golfers like Tiger Woods, Matt Kuchar, Angel Cabrera and Andres Romero makes
for a world-class event in Latina America," said Lisandro Borges, CEO of the
America's Golf Cup. "This will be a unique and unprecedented experience for
everyone involved and promises to further develop the game of golf in the
region."

The tournament format will be two-man teams playing Four-Ball (Best-Ball) over
72 holes, with a maximum of 36 teams in the field. Six of those teams will be
pre-determined by invitation, while the additional 30 teams will come from the
PGA TOUR Latinoamerica Order of Merit (OOM).

Woods and Kuchar have committed to represent the United States, while Angel
Cabrera and Andres Romero will represent Argentina. No other PGA TOUR members
will be invited to compete.

"We are pleased to provide our members with an opportunity to play an event as
special as this one. The Bridgestone America's Golf Cup complements the work
we currently do in the region in that it will provide PGA TOUR Latinoamerica
members an opportunity to prepare for the higher levels of professional golf.
This championship will be a wonderful event to help promote our players, our
Tour and golf in the region," said Jack Warfield, President of PGA TOUR
Latinoamerica.

Offering a purse of $600,000, the America's Golf Cup will be an unofficial
money event, with players' earnings not counting towards the OOM and the
season-long race for Web.com Tour cards. The cut-off date for PGA TOUR
Latinoamerica member qualification will be Oct. 12, following the
TransAmerican Power Products CRV Mazatlan Open.

The countries currently eligible to participate at the Bridgestone America's
Golf Cup are United States, Peru, Guatemala, Argentina, Colombia, Bolivia,
Ecuador, Chile, Mexico, Brazil, Canada, Venezuela, Puerto Rico, Spain, United
Kingdom, Zimbabwe and Uruguay. Qualified players will select their partners
from the PGA TOUR Latinoamerica Order of Merit.

"We believe the Bridgestone America's Golf Cup will serve as an important
platform on which the Latin America region can continue to advance the game of
golf and all of its benefits – those that include healthy lifestyles, improved
economic development, and world-class attention," said Gabriel Asbun,
President of Bridgestone Latin America Tire Division. "More importantly for
our company, an event that captures leading athletes and exemplifies top
performance is a venue through which we want Latin America to know our leading
products ranging from all types of tires to golf and other sporting goods, as
well as building products."

Through its title sponsorship in the America's Golf Cup, Bridgestone is
reinforcing its commitment to sports and renowned events at a global level.
The company serves as the title sponsor for Copa Bridgestone Libertadores,
South America's premier international club soccer tournament. Bridgestone also
has strong ties to the golf community as the Official Tire of the PGA TOUR and
Champions Tour through 2018, while Bridgestone Golf, a wholly owned subsidiary
of Bridgestone Sports Co. Ltd., manufactures premium golf balls, clubs and
accessories for golfers around the world. Bridgestone is represented on the
golf course by a number of internationally famed golfers including, Fred
Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb
and Paula Creamer. Bridgestone Golf, the number one ball fitter in golf, is
also the industry leader in live launch monitor fittings.

The announcement comes on the heels of the ninth annual World Golf
Championships-Bridgestone Invitational which was held July 31-Aug. 3 at the
Firestone Country Club in Akron, Ohio. Bridgestone first began sponsoring the
WGC - Bridgestone Invitational in 2006, and the current title sponsorship
agreement runs through 2018.

Each of these platforms provides an opportunity for Bridgestone to extend its
mission of "Serving Society with Superior Quality" to a distinguished consumer
demographic who can correlate high-performance tire technology to the
high-quality products they're familiar with on the golf course.

About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S.
subsidiary of Bridgestone Corporation, the world's largest tire and rubber
company. BSAM and its subsidiaries develop, manufacture and market a wide
range of Bridgestone, Firestone and associate brand tires to address the needs
of a broad range of customers, including consumers, automotive and commercial
vehicle original equipment manufacturers, and those in the agricultural,
forestry and mining industries. The companies are also engaged in retreading
operations throughout the Western Hemisphere and produce air springs, roofing
materials, and industrial fibers and textiles. The BSAM family of companies
also operates the world's largest chain of automotive tire and service
centers. Guided by its One Team, One Planet message, the company is dedicated
to achieving a positive environmental impact in all of the communities it
calls home.

About Latin American Tire division, Bridgestone Americas Tire Operations:
Bridgestone Americas maintains an established and strong presence in Latin
America through the subsidiaries that make up the Latin American Tire division
(BATO LA), which is part of Bridgestone Americas Tire Operations. BATO LA,
through seven manufacturing and sales subsidiaries, operates six tire
production plants — two in Brazil, and one each in Argentina, Costa Rica,
Mexico and Venezuela — along with proving grounds in Acuna, Mexico, and Sao
Pedro, Brazil. In addition, through Bandag do Brazil Ltda. and Bandag de
Mexico, S.A. de C.V., the companies manufacture and market pre-cure retread
for truck and bus tires.

About the America's Golf Cup:
America's Cup Golf is an event created to further develop golf in the region.
The AGC will be played every year in different countries in Latin America and
will feature several of the best players of the world. The inaugural event
features the return of Tiger Woods to Argentina after his victory in the 2000
World Cup played at Buenos Aires Golf Club. Along with Woods, Matt Kuchar, one
of the top players in the world, will form the U.S. team while Angel Cabrera
and Andres Romero will serve as representatives for Argentina.

The America's Golf Cup will be held under the four ball mode (best ball),
during the four days of competition and will include a maximum of 36 teams
from different countries.

About PGA TOUR:
The PGA TOUR is the world's premier membership organization for touring
professional golfers, co-sanctioning more than 130 tournaments on the PGA
TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamerica, PGA
TOUR Canada and PGA TOUR China.

The PGA TOUR's mission is to entertain and inspire its fans, deliver
substantial value to its partners, create outlets for volunteers to give back,
generate significant charitable and economic impact in the communities in
which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion
households in 225 countries and territories in 32 languages. Virtually all
tournaments are organized as non-profit organizations in order to maximize
charitable giving. In 2013, tournaments across all Tours generated more than
$134 million for local and national charitable organizations and in early 2014
the TOUR's all-time charitable contributions surpassed $2 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the
organization is headquartered in Ponte Vedra Beach, FL.

Logo - http://photos.prnewswire.com/prnh/20140811/135057

SOURCE Bridgestone Americas, Inc.

Contact: Amelia Vives, Latin America Communications, Phone: + (5255)
5626-6673, E-mail: BridgestoneMX_prensa@la-bridgestone.com; Contact: Leslie
Wilhite, USA/Canada Communications, Phone: + (1) 877-201-2373, E-mail:
wilhiteleslie@bfusa.com; PGA TOUR Contact: Nelson Silverio, Director, PGA TOUR
Communications, Phone: (904) 273-3528, E-mail: nelsonsilverio@pgatourhq.com
 
Press spacebar to pause and continue. Press esc to stop.