Denver Beer Co. Uses Ball's Dynamark™ to Encourage Exploration

        Denver Beer Co. Uses Ball's Dynamark™ to Encourage Exploration

PR Newswire

BROOMFIELD, Colo., Aug. 8, 2014

BROOMFIELD, Colo., Aug. 8, 2014 /PRNewswire/ --Denver Beer Co. (DBC) is
releasing two of its most popular brews in 12-ounce cans from Ball Corporation
(NYSE: BLL). DBC utilized Ball's new Dynamark™ variable printing technology to
mark each can of Incredible Pedal and Graham Cracker Porter with one of 24
distinct GPS coordinates. These coordinates correspond to locations in
Colorado, for a total of 24 unique secret locations. The promotion, dubbed
the DBC Explorer Challenge, requires participants to visit all 24 locations
and take a photo in each spot to be eligible for the grand prize – free Denver
Beer Co. beer for one year.

Denver Beer Co. is releasing two of its most popular brews in 12-ounce cans
from Ball Corporation. Each can will feature one of 24 distinct GPS
coordinates as part of DBC's Explorer Challenge. Grand prize: Free Denver Beer
Co. beer for one year.

"DBC's customers love to be outdoors," said Charlie Berger, co-founder of DBC.
"By using Ball's Dynamark variable printing technology, we were able to create
a unique challenge that encourages our fans to go out and explore the state we

Incredible Pedal and Graham Cracker Porter are available in 12-ounce can
six-packs across the Denver metro area. Participants must fill out an online
profile via the DBC Explorer webpage and upload their "selfies" to the contest
site as they visit each secret location. Participants will have until Nov. 7,
2014, to visit each of the 24 locations and document their travels. A grand
prize winner will be randomly selected to receive "free beer for a year."
Additional prizes will be awarded to other participants in the DBC Explorer

"Increasingly, craft brewers like DBC are utilizing Ball innovations, such as
Dynamark, to engage their fans and create unique experiences," said Jay
Billings, vice president, innovation, for Ball's global metal beverage
packaging business. "And in addition to better protecting the quality beer
that DBC brewers create by blocking out 100 percent of light and oxygen,
aluminum cans are infinitely recyclable, making them the go-to package for
craft beer."

About Denver Beer Co.
The idea behind Denver Beer Co is simple. Good beer is best enjoyed with
friends, fresh air, and a bit of adventurous spirit to sharpen the palate. Our
craft brewery specializes in artisan and seasonal varieties of premium ales
and lagers made from the best ingredients around. Brewed with traditional
methods and innovative spirit, our beer is always fresh and flavorful. Our
beer is serious fun.

About Ball Corporation
Ball Corporation supplies innovative, sustainable packaging solutions for
beverage, food and household products customers, as well as aerospace and
other technologies and services primarily for the U.S. government. Ball
Corporation and its subsidiaries employ 14,500 people worldwide and reported
2013 sales of $8.5billion. For more information, visit, or
connect with us on Facebook or Twitter.

Forward-Looking Statements
This release contains "forward-looking" statements concerning future events
and financial performance. Words such as "expects," "anticipates," "estimates"
and similar expressions identify forward-looking statements. Such statements
are subject to risks and uncertainties, which could cause actual results to
differ materially from those expressed or implied. The company undertakes no
obligation to publicly update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise. Key risks
and uncertainties are summarized in filings with the Securities and Exchange
Commission, including Exhibit 99 in our Form 10-K, which are available on our
website and at Factors that might affect: a) our packaging
segments include product demand fluctuations; availability/cost of raw
materials; competitive packaging, pricing and substitution; changes in climate
and weather; crop yields; competitive activity; failure to achieve
productivity improvements or cost reductions; mandatory deposit or other
restrictive packaging laws; changes in major customer or supplier contracts or
loss of a major customer or supplier; political instability and sanctions; and
changes in foreign exchange or tax rates; b) our aerospace segment include
funding, authorization, availability and returns of government and commercial
contracts; and delays, extensions and technical uncertainties affecting
segment contracts; c) the company as a whole include those listed plus:
changes in senior management; successful or unsuccessful acquisitions and
divestitures; regulatory action or issues including tax, environmental, health
and workplace safety, including U.S. FDA and other actions or public concerns
affecting products filled in our containers, or chemicals or substances used
in raw materials or in the manufacturing process; technological developments
and innovations; litigation; strikes; labor cost changes; rates of return on
assets of the company's defined benefit retirement plans; pension changes;
uncertainties surrounding the U.S. government budget, sequestration and debt
limit; reduced cash flow; ability to achieve cost-out initiatives; interest
rates affecting our debt.

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SOURCE Ball Corporation

Contact: Scott McCarty, 303-460-5774,; Renee Robinson,
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