Consumer Confidence Drives Booming Sales of Motorhomes Built on Ford Chassis and Vans

  Consumer Confidence Drives Booming Sales of Motorhomes Built on Ford Chassis
  and Vans

  *Sales of Class A motorhomes, which can retail for more than $150,000, are
    up 12 percent year-to-date through May, according to Statistical Surveys
    Inc., reflecting a growing economy and increasing consumer confidence;
    sales of smaller Class C motorhomes are up 14 percent for the same period
  *Ford motorhome chassis sales are outperforming the market, with the
    automaker’s Class A stripped chassis sales up 17 percent and Class C
    chassis sales up 16 percent year-to-date through May, according to the
    market analysis firm. Ford increased production of its stripped chassis by
    33 percent in 2014 to meet growing demand
  *Ford has broadened its motorhome and recreational vehicle chassis lineup
    with the introduction of the 2015 Transit van and cutaway, giving
    customers more options in Class B and Class C segments

Business Wire

DEARBORN, Mich. -- August 7, 2014

Ford Motor Company, America’s best-selling motorhome chassis manufacturer, has
boosted production of its Class A motorhome chassis and introduced new options
in response to growing consumer confidence and demand for recreational

Total motorhome sales are up 13 percent year-to-date through May, according to
data from Statistical Surveys Inc., a market analysis company specializing in
the RV, marine and manufactured housing industries. Sales of Class A
motorhomes – the largest and most luxurious on the road – are up 12 percent
through May.

Sales of smaller van cutaway-based Class C motorhomes are up 14 percent for
the same period.

“Motorhome sales are cyclical, and correlate with improving economic
performance,” said Erich Merkle, Ford sales analyst. “Like boats, homes and
luxury cars, motorhomes – especially Class A – are big-ticket items, so when
we see a continued upward trend in sales, it means people have far greater
confidence to make a large, discretionary purchase.”

Ford leads both the Class A and Class C motorhome chassis markets, with a 63
percent share of the Class A market and 72 percent share in Class C chassis
year-to-date through May, according to data from Statistical Surveys Inc.

Ford motorhome chassis sales are outpacing the market. Total Ford motorhome
chassis sales are up 16.5 percent year-to-date through May, compared to the 13
percent growth in total motorhome sales. Ford Class A motorhome stripped
chassis sales are up 17 percent versus the total Class A market’s 12 percent,
while Ford’s Class C van cutaway chassis sales, at 16 percent growth, are
outpacing total Class C chassis sales gains by 2 percentage points.

Ford increased production of its F-53 and F-59 stripped chassis used for Class
A motorhomes and commercial vehicle applications, such as parcel delivery, by
33 percent through the first half of 2014 to meet growing demand.

“We believe we will see further growth as the industry continues to recover,”
said Merkle. “Demographic drivers of this overall growth in the RV market
include retiring baby boomers with more time for travel and leisure.”

Class A motorhomes are recreational vehicles built on a stripped truck chassis
where the driver’s area is part of the living area. Ford supplies frame rails,
suspension, powertrain and steering components to Detroit Chassis for assembly
into motorhome chassis for customers like Winnebago and Thor Motor Coach.
Prices for Class A motorhomes can exceed $150,000.

Class C motorhomes are built on a cutaway chassis consisting of frame,
suspension, powertrain and cab. The living area is accessible behind the
driver’s compartment. Class C motorhomes retail from $43,000 to $200,000,
according to the Recreation Vehicle Industry Association. Ford’s E-Series
cutaway is the top chassis choice in this market. The all-new 2015 Ford
Transit cutaway offers customers more options for lighter-weight chassis in
Class C motorhomes.

The introduction of Transit also gives customers additional choices for their
Class B motorhome.

Commonly called “camper vans,” Class B motorhomes are built using OEM vans or
panel trucks. They drive like a van, and retail for between $60,000 and
$130,000, according to the Recreation Vehicle Industry Association. Transit’s
choice of three roof heights, two wheelbases and three powertrains gives
customers the ability to customize their camper van cost-effectively, as
choosing the high-roof Transit model eliminates the need to raise the roof or
drop the floor of a traditional van.

“Transit versatility makes it a great fit for the motorhome market,” said
Minyang Jiang, Ford brand manager for Transit, Transit Connect and E-Series.
“While our E-Series cutaway will continue to address the heavier needs of the
Class C motorhome market, Transit cutaway provides a lighter-weight option.
And for camper vans, you can’t beat the high-roof Transit’s best-in-class
interior height – passengers more than 6 feet 4 inches tall can stand upright

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 186,000 employees and 65 plants worldwide, the company’s automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its
products worldwide, please visit

  For news releases, related materials and high-resolution photos and video,


Ford Motor Company
Mike Levine
Kristen Simpson
Press spacebar to pause and continue. Press esc to stop.