Soma Announces Goal to Collect One Million Bras for Women in Need

      Soma Announces Goal to Collect One Million Bras for Women in Need

Retailer Builds Domestic Violence Awareness With Bi-Annual Giving is
Beautiful™ Soma Bra Donation

PR Newswire

NEW YORK, Aug. 7, 2014

NEW YORK, Aug. 7, 2014 /PRNewswire/ -- Today, Soma announces its next Giving
is Beautiful™ Soma Bra Donation. The nationwide charitable initiative to
collect bras for women who have been affected by domestic violence is the
largest of its kind. With more than 750,000 bras collected to date, the scale
and scope of the project is a testament to the brand and the Soma customer's
dedication to making a difference in women's lives, and with that, the company
has set a goal to raise one million bras for women in need. To help reach
this goal, Soma will be utilizing a unique, shareable hashtag, #OneMillionBras
in their marketing, television advertising and social platforms. Now through
September 10th, the company will accept both new and gently worn bras at all
Soma boutiques across the country as well as monetary donations at the
register and at

Giving is Beautiful Soma Bra Donation

"Our passion and commitment to this initiative has never been stronger,"
states Laurie Van Brunt, Soma president. "What started as a grass roots effort
in a few local boutiques has grown to become a brand-wide and nationwide
initiative spanning more than 260 Soma boutiques and outlets. Our boutiques
and customers enthusiastically contribute their time, money and bras to help
women in need restore their lives. It's our ultimate goal that no woman has to
choose between buying a bra and putting food on the table."

To help raise awareness about domestic violence, Soma will once again partner
with the National Network to End Domestic Violence (NNEDV). The NNEDV is the
leading voice for survivors of domestic violence. Representing over 2,000
shelter programs across 56 state and territory coalitions throughout the
United States, the NNEDV continues to be a vital partner to help spread the
word and make a difference in women's lives.

"Soma is partnering their boutiques with local domestic violence shelters to
make a real difference in the lives of domestic violence victims, who often
arrive at a shelter with nothing, says Kim Gandy, President of the National
Network to End Domestic Violence (NNEDV). "New and nearly new bras are less
frequently donated than other clothing items, so shelters are especially
grateful to receive new bras for the women who seek safety there. Through
this essential campaign, Soma is helping to raise awareness in local
communities, raise critically needed funds, and help victims rebuild their

"Thanks to our partnership with the National Network to End Domestic Violence,
new and gently worn bras are distributed to domestic violence shelters in our
customers' local communities. Our goal this year is to reach a million bras
collected, because that translates to a million women feeling confident and
beautiful, from the inside out," says Van Brunt. "And every woman deserves to
feel that way."

The brand will have a donation landing page, allowing
visitors to read a number of touching stories about how our 750,000 donated
bras have changed women's lives across the country, how to donate bras, and
where to find Soma boutiques nationwide. Soma is also asking customers to
help spread the word about this worthy cause by tagging @SomaIntimates.

About Soma:
Soma, a division of Chico's FAS, Inc. (NYSE: CHS), offers beautiful and
sensual lingerie, loungewear and beauty products. Home of the warmest personal
service, Soma embraces women with luxuriously soft fabrics, innovative fashion
and an always perfect fit in bra sizes 32A-44G. As of August 7^th, Soma will
operate 266 boutiques and outlets across the country as well as a website at

About NNEDV:
NNEDV, a nonprofit charitable organization, is the leading voice for domestic
violence victims and their advocates. NNEDV members include all 56 of the
state and territorial coalitions against domestic violence, which have over
2,000 local programs. NNEDV has been a premiere national organization
advancing the movement against domestic violence for over 20 years, having led
efforts to pass the landmark Violence Against Women Act of 1994 and to
reauthorize and strengthen countless laws and regulations to increase safety
and end violence. To learn more about NNEDV, please visit

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Contact: Melanie Cohen-Nathan, Chico's FAS, Inc., (212) 524-6323,, or Kristin McClement, Chico's FAS, Inc., (239)
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