YuMe Breaks Cross-Screen Barriers for Toyota and GSK with Launch of OCR for
Nielsen Online Campaign Ratings™ (OCR) provides cross-screen audience
verification for YuMe’s brand advertisers across both online and mobile
REDWOOD CITY, Calif. -- August 7, 2014
YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising
solutions, brings accurate cross-screen insights to Toyota and GSK through
support of Nielsen Online Campaign Ratings on desktop, smartphones and
tablets. With the launch of OCR for mobile, YuMe can now measure mobile
audience composition, not just delivery, in addition to enhancing its
cross-screen demographic targeting capabilities, helping brand advertisers
like Toyota and GSK demonstrate the value of both mobile and online media in
reaching their target consumer.
“We recognize the importance of standardized measurement to legitimize mobile
as an effective means in reaching our audience,” says Dionne Colvin-Lovely,
Director, Traditional & Digital Media Toyota Motor Sales, U.S.A., Inc.
“Continual innovation is the key to delivering effective advertising, which is
why we are working with YuMe and Nielsen to take cross-screen advertising to
the next level.”
Nielsen data complements YuMe’s first-party survey data in identifying
demographic segments and provides additional scale to brand advertisers like
Toyota and GSK – using the new OCR to measure cross-screen reach, frequency
and ultimately, in-target delivery.
The solution is made possible by the combination of YuMe device-integrated
software development kits, proprietary modeling and data sciences
capabilities, along with close cooperation with Nielsen to measure campaign
results. With the addition of mobile, OCR is now the first and only
measurement suite to offer robust insight into a campaign’s full digital and
“Nielsen is taking an industry-leading step with this product,” says Jayant
Kadambi, CEO & Co-Founder, YuMe. “Once traditional TV brand advertisers begin
to see the impressive brand metrics and ROI increases from target audiences
(including mobile) using a familiar tool, we would expect to see additional
budgets move to cross-screen brand campaigns.”
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand
advertising solutions. Its proprietary data science-driven technologies and
large audience footprint drive inventory monetization and enable advertisers
to reach targeted, brand receptive audiences across a wide range of
Internet-connected devices. Designed to serve the specific needs of brand
advertising, YuMe’s technology platform simplifies the complexities associated
with delivering effective digital video advertising campaigns in today’s
highly-fragmented market. YuMe is headquartered in Redwood City, CA with
European headquarters in London and 15 additional offices worldwide. For more
information, visitYuMe.com/pr, follow@YuMeVideoand likeYuMeon Facebook.
Current YuMe logos can be found at www.yume.com/news/logos. YuMe supports
consumer choice, and is a member of the Network Advertising Initiative. See
YuMe is a trademark of YuMe. All other brands, products or service names are
or may be trademarks or service marks of their respective owners.
This press release contains forward-looking statements that involve risks,
uncertainties, assumptions and other factors that could cause actual results
and the timing of certain events to differ materially from those set forth in
or implied by such forward-looking statements. In some cases, you can identify
forward-looking statements by the words "may," "might," "will," "could,"
"would," "should," "expect," "intend," "plan," "objective," "anticipate,"
"believe," "estimate," "predict," "project," "potential," "continue" and
"ongoing," or the negative of these terms, or other comparable terminology
intended to identify statements about the future. All statements other than
statements of historical fact are statements that could be forward-looking
statements, including, but not limited to, YuMe’s expectations about the
impact of the launch of the OCR for mobile solution on its results, YuMe’s
growth strategy, including global expansion and technological development;
anticipated trends and challenges in our industry, including the increasing
quantity, variety and fragmentation of digital video content, platforms and
technologies; expansion of the digital media advertising market in general and
the digital video advertising market in particular; our competition; market
trends, including overall opportunities for digital media advertising and
shifting advertising budgets; the ongoing improvement and refinement of our
data-science capabilities; developments in the regulatory framework applicable
to our business; and our intellectual property and proprietary technologies.
The forward-looking statements contained in this press release are also
subject to other risks and uncertainties, including those more fully described
in our periodic filings with the Securities and Exchange Commission, including
our Form 10-Q for the quarter ended March 31, 2014 and future filings. The
forward-looking statements in this press release are based on information
available to YuMe as of the date hereof, and YuMe assumes no obligation to
update any forward-looking statements.
Jordan Byrnes, 415-547-7049
Press spacebar to pause and continue. Press esc to stop.