Acxiom Inks Global Agreement with ACE Group to Power Up Database Marketing
Multi-year Deal Will Help ACE Clients Improve Revenue, Data Security and
LITTLE ROCK, Ark. -- August 6, 2014
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced that it has signed a global,
multi-year contract with Zurich-based global insurer, ACE Group, to support
their marketing capabilities with a new Database Marketing solution that will
provide the flexibility, scale and security needed to address the company’s
ever-evolving client needs.
The Acxiom solution selected by ACE enhances data and customer characteristics
without having to use or store Personally Identifiable Information (PII) in
the process. Acxiom’s Safe Haven capability removes PII and replaces it using
anonymized storage of contact history to support expanded analytics in a
privacy-compliant way. This unique approach to “data hashing,” along with
decades of leadership and best practices in data security and compliance
around the globe, have established Acxiom as the data industry leader,
particularly among the world’s largest financial services providers.
“We want ACE to be the proven and trusted partner of choice for our many
clients around the world,” said Ed Levin, Division President, International
Accident & Health, ACE Overseas General. “As such, investing in our marketing
and data sharing capabilities, including best-in-class practices around
customer data security and privacy, is central to advancing our business.”
“ACE has an amazing track record for developing highly strategic campaigns for
their clients around the globe,” said Phil Lore, Group Vice President,
Financial Services, Acxiom. “We are thrilled ACE has selected Acxiom to help
build upon their success. I am certain that integrating our world class data,
database management and analytics into ACE’s offerings will further expand
their value proposition and drive unprecedented results.”
The global agreement between ACE and Acxiom covers several countries, with
initial developments planned in Brazil, Italy, Mexico, Thailand, and Turkey.
Acxiom is an enterprise data, analytics and software-as-a-service Company that
uniquely fuses trust, experience and scale to fuel data-driven results. For
over 40 years, Acxiom has been an innovator in harnessing the most important
sources and uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach, we
leverage cutting-edge, data-oriented products and services to maximize
customer value. Every week, Acxiom powers more than a trillion transactions
that enable better living for people and better results for our clients. For
more information about Acxiom, visit www.acxiom.com.
ACE Group is one of the world’s largest multiline property and casualty
insurers. With operations in 54 countries, ACE provides commercial and
personal property and casualty insurance, personal accident supplemental
health insurance, reinsurance, and life insurance to a diverse group of
clients. ACE Limited, the parent company of ACE Group, is listed on the New
York Stock Exchange (NYSE: ACE) and is a component of the S&P 500 index.
Additional information can be found at www.acegroup.com.
Ines Gutzmer, 404-434-0237
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