Volkswagen Group of America Redefines Driving Experience Through Cloud and
Connected Intelligence Services
TRAVERSE CITY, MI -- (Marketwired) -- 08/06/14 -- As vehicle
connectivity and advanced assistance systems become a ubiquitous part
of today's driving experience, researchers at Volkswagen Group's
Electronics Research Laboratory (ERL) are developing intuitive forms
of communications between driver, car and the external environment.
ERL researchers are leveraging three elements crucial for connected
driving -- the car, mobile devices and cloud.
"The end-to-end user experience is the key success factor to
providing more connected intelligence services to our customers,"
said Chuhee Lee, Deputy Director, Volkswagen Group of America,
Electronics Research Laboratory. "This means being in touch with
customers in and out of the car using cloud and connected devices,
and ultimately designing a vehicle capable of learning, predicting,
and adapting to drivers' needs and wishes."
More future Volkswagen Group vehicles will offer technologies that
seamlessly integrate smart phone applications and enable connected
navigation with real-time map images and updates. The navigation
systems would also mimic the expertise of a driving companion,
familiar with both the driver and destination.
As part of Audi's Intelligent Urban Mobility initiative, ERL
researchers are also developing vehicle intelligence technologies
that enable cars to identify the preferences and individual needs of
drivers. For example, vehicles would connect to the cloud and
understand the driver's location, how it affects the driver's
mobility, and will provide assistance to the driver's specific needs,
such as routing the driver to an available parking spot.
About Volkswagen Group Electronics Research Laboratory (ERL)
Volkswagen Group's Electronics Research Laboratory (ERL), located in
Belmont, California represents the Group's applied research and
development initiatives in North America. With a focus on advanced
technology, the ERL's mission is to identify and develop innovations
for future generations of vehicles with the goal of transferring
technologies from many industries into the automotive domain. The ERL
was established in August 1998 with three employees. Today, the lab
has grown to become the
Volkswagen Group's largest advanced
technology research and development laboratory of its kind outside of
Germany, employing more than 140 engineers, social scientists,
researchers, and product designers. Supporting Volkswagen Group
brands such as Audi, VW, Bentley, Bugatti, Ducati, and Lamborghini,
the ERL's prime Silicon Valley location has enabled the team to draw
upon the regions innovative spirit while successfully bridging the
gap between the Group's comprehensive engineering resources and
Silicon Valley imagination.
About Volkswagen Group of America, Inc.
Volkswagen Group of America, Inc. (VWGoA) is a wholly owned
subsidiary of Volkswagen AG, one of the world's leading automobile
manufacturers and the largest carmaker in Europe. VWGoA operates a
manufacturing plant in Chattanooga, Tennessee and houses the U.S.
operations of a worldwide family of distinguished and exciting brands
including Audi, Bentley, Bugatti, Lamborghini and Volkswagen, as well
as VW Credit, Inc. Founded in 1955, the company's headquarters are in
Herndon, Va.; VWGoA brings vehicles to the U.S. that marry the
science of engineering and the art of styling, with the goal of
offering attractive, safe, and eco-conscious automobiles that are
competitive and set world standards in their respective classes. The
company has approximately 6,000 employees in the United States and
sells its vehicles through a network of approximately 1,000 dealers.
This press release and images are available at media.vw.com. Follow
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