RadioShack Opens 23 Interactive Remodel Stores in Washington, D.C. Area

   RadioShack Opens 23 Interactive Remodel Stores in Washington, D.C. Area

Newly Remodeled Stores Open This Week, Featuring Innovative Products,
Interactive Experiences and New Fix It Here! Mobile Device Repair Service

PR Newswire

FORT WORTH, Texas, Aug. 5, 2014

FORT WORTH, Texas, Aug. 5, 2014 /PRNewswire/ --RadioShack today announced the
opening of 23 new interactive remodel stores in the Washington, D.C. metro
area, bringing innovative products to market while revitalizing its store
base.

The stores provide an updated shopping experience to RadioShack customers in
the area, while highlighting key elements from our new store formats and
promoting unique products from tech-savvy inventors.

RadioShack has been open for business in the D.C. metro area since 1977 and
today is home to more than 140 locations and hundreds of knowledgeable
associates.

"The D.C. metro area has always been an important and loyal market for
RadioShack, given the city's strength in the technology sector. We are excited
to launch an upgraded shopping experience at such a significant number of
stores in the area," said Mike DeFazio, senior vice president of store
operations at RadioShack. "As we've opened more than 40 concept stores over
the past year, customers have expressed their desire to interact with products
before they buy, find personalized technology solutions and, of course, gain
access to top brands. These interactive remodel stores represent what
consumers should expect to see from the RadioShack brand."

RadioShack began remodeling and opening highly experiential concept stores
across the country in July 2013, and has refreshed its more than 4,000 U.S.
company-owned stores.

Locally remodeled stores feature RadioShack's new Fix It Here! service, a
mobile device repair program that typically delivers same-day repair for many
of today's most popular mobile devices. Customers who have damaged or broken
mobile devices can conveniently and quickly have them repaired by a trained
RadioShack technician. Technicians will diagnose and repair the device at an
in-store kiosk, often in as little as an hour.

Interactive remodel store features include:

  oInnovative products from startups and inventors, such as mobile
    device-controlled robot ball Sphero, educational magnetic circuit boards
    from littleBits and Lively's activity sensors that create a smart home for
    older adults to log daily routines
  oAn interactive speaker wall where customers can shop and compare different
    speakers using music installed on in-store tablets
  oExperiential displays that enable shoppers to find and compare products,
    including headphone demo stations where they can listen to leading brands
    like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; in-demand devices from
    Apple, Samsung and HTC; a remote control (RC) toy exploration center; and
    a GoPro camera display demonstrating the capabilities of several models of
    GoPro cameras
  oTechnology that makes shopping interesting and playful, like touchscreens
    and apps that help shoppers understand the benefits of products
  oFull mobility offerings from top mobile carriers such as AT&T, Sprint and
    Verizon with flexible financing plans available all under one roof
  oHelpful, informative RadioShack staff who can answer shoppers' questions
    about hundreds of products and services and direct customers to the items
    that meet their specific needs

Neighbors are invited to come see the bolder, brighter RadioShack and pick up
an instant savings coupon good for $10 off any $40 qualifying purchase, while
supplies last. Find the new Washington, D.C. RadioShack stores at
radioshack.com/DC.

As part of the grand opening of these stores, RadioShack is partnering with
Byte Back, a nonprofit organization generating economic opportunities for
low-income Washington, D.C. residents by providing computer training and
employment readiness skills. RadioShack is donating a portion of August 5
sales from the store location at 732 7^th Street in Washington, D.C. to Byte
Back programs.

RadioShack is opening a select number of these sleek, bright, highly
experiential stores in neighborhoods throughout the nation. These new, updated
stores reflect the company's strides toward reinvigorating its stores,
revamping its product assortment and repositioning the brand. See all of our
new or remodeled locations at radioshack.com/newRS.

About RadioShack Corporation

RadioShack (NYSE: RSH) is a leading retailer with more than 27,000
knowledgeable associates focused on connecting consumers with personalized
solutions and discovering what's possible through the latest in consumer
electronics. The company's updated product assortment incorporates national
brands, industry-leading private brand products, mobile devices and wireless
carriers. Customers can shop leading brands in headphones and speakers,
wearable technology, smart toys and DIY supplies, connected home, power
accessories and home entertainment at radioshack.com, or at one of the more
than 5,000 locations in 26 countries. Find RadioShack on Facebook, Twitter,
Instagram, and YouTube.

News Media Contact: Andrea McCauley, +1-817-415-3300,
andrea.mccauley@RadioShack.com

SOURCE RadioShack Corporation

Website: http://www.radioshack.com
 
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