Macy’s “Weddings with Clinton Kelly” Campaign Offers New Resources for Brides-To-Be

  Macy’s “Weddings with Clinton Kelly” Campaign Offers New Resources for
  Brides-To-Be

    As “Wedding’s Best Man” for Macy’s, Clinton Kelly lends his lifestyle
expertise to help with everything wedding, from building the perfect registry
                            to getting aisle ready

   One lucky couple will win a $10,000 registry to build their dream home,
     complete with a VIP shopping experience with Kelly in New York City

Business Wire

NEW YORK -- August 5, 2014

Macy’s today announced a new campaign, “Weddings with Clinton Kelly,”
providing a treasure trove of big-day advice and helpful resources for
couples. Starting this month as “Wedding’s Best Man” for Macy’s, Clinton Kelly
will lend his lifestyle, fashion, entertaining and etiquette expertise through
a new online hub, macys.com/weddingswithclintonkelly. As part of the campaign,
one lucky couple also will win a $10,000 registry courtesy of Macy’s and a
trip to New York City to shop with Kelly.

Macy's teams up with lifestyle expert Clinton Kelly to offer new resources for
brides and grooms-to- ...

Macy's teams up with lifestyle expert Clinton Kelly to offer new resources for
brides and grooms-to-be via macys.com/weddingswithclintonkelly (Photo:
Business Wire)

“Clinton Kelly has long been a valuable member of the Macy’s family, and we’re
excited to embark on this collaboration to help our customers as they enter
one of the most exciting chapters of their lives,” said Martine Reardon,
Macy’s chief marketing officer. “In addition to useful content and tips for
each step of the wedding planning process, one lucky couple will have the
opportunity to receive one-on-one tips from Clinton and a $10,000 registry to
furnish their dream home.”

Weddings with Clinton Kelly

As a former host of TLC’s longest-running primetime reality series, What Not
to Wear, author of multiple style and entertaining books, and current
moderator for ABC’s The Chew, Kelly is known for providing fabulous advice
that women love. A part of Macy’s family since 2005, Kelly has offered his
unique blend of fashion expertise and style secrets to customers through
special events, online content and more. Now, in collaboration with Macy’s,
the lifestyle authority will lend his advice via a new online hub –
macys.com/weddingswithclintonkelly.

The guide features a comprehensive collection of articles and videos to help
build the perfect registry, including tips on choosing the right flatware and
fine china, bedding, and kitchen essentials. Kelly’s famed fashion advice also
will live on the site, covering topics such as how to accessorize the gown in
smart ways, big-day beauty tips and how to dress for all the big events coming
up – from engagement parties and showers to the bachelorette and rehearsal
dinner.

“There’s a lot that goes into preparing for the happily ever after and I
wanted to help brides-to-be navigate the wedding process from start to finish
– whether it’s big-day style and finding the right accessories for the gown or
choosing the right registry items that fit your lifestyle,” said Kelly. “I’m
thrilled to partner with Macy’s on this program, and hopefully we’ll make
checking off the big wedding day to-do list easier.”

Ultimate Registry Experience with Clinton Kelly

One couple will win a VIP registry experience to make their happily ever after
even sweeter. Customers who visit macys.com/clintonkellysweeps between August
14 and September 14 can enter for a chance to win a weekend getaway to New
York City, complete with air travel, hotel accommodations for two nights and
dinner for two. As part of this exclusive prize package, the winning couple
will have the opportunity to shop at Macy’s Herald Square with Kelly, who will
help them build their dream home with a $10,000 registry, courtesy of Macy’s.

The Weddings with Clinton Kelly campaign will be supported by exclusive events
with Kelly in select stores, social media, digital media and print
advertising.

For more information about the new campaign and for wedding advice from Macy’s
and Clinton Kelly, visit macys.com/weddingswithclintonkelly.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at approximately 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations through its
leading online store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and home. Macy's
is known for such epic events as Macy's 4th of July Fireworks^® and the Macy's
Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers and employees, Macy's helps strengthen communities by supporting
local and national charities giving more than $70 million each year to help
make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our
online pressroom at macys.com/pressroom.

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Contact:

Macy’s Media Relations
Julie Strider Fukami, 646-429-5213
julie.striderfukami@macys.com
or
Tracy Hom, 646-429-7470
tracy.hom@macys.com
 
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